brands
What Australia’s Most Complained-About Ad Tells Us About Brand Safety in APAC
Kia's zombie ad got 86 complaints but passed regulators. The gap between compliance and community sentiment poses real brand safety risks for APAC marketers.
Latest
news
Sony’s 49% Stake in YeaH1 Label Signals a New Way to Scale in Vietnam
Sony takes 49% of Vietnam's YeaH1 Label to scale digital music across Southeast Asia. Here's why this partnership model matters for your expansion strategy.
brands
Why VinFast’s Indonesia Plant Matters for Its Regional Brand Positioning
VinFast's $1B Indonesia plant transforms it into Southeast Asia's EV export hub, challenging Chinese and Japanese rivals in the region's fastest-growing market.
news
Publicis Taps Former Edelman APAC Strategist to Lead Vietnam Growth
Publicis Vietnam taps Edelman's Huw Gildon as CSO to unify strategy across creative, media, and PR. Vietnam's 7.5% digital ad growth is forcing CMOs to prioritize the market.
brands
How SpaceX Builds Investor Confidence Before Going Public
SpaceX's pre-IPO playbook—controlled liquidity, regular valuation signals—costs Asian companies 25-75 basis points and billions in valuation. Here's what CMOs must learn before 2026.
insights
The Influencer Gap Costing Asia's Brands Billions
Asia's brands waste billions on influencers while losing narrative control. Learn how to rebuild credibility and track ROI in the creator economy.
brands
Jollibee’s Brand Sweep Shows the Power of Portfolio Architecture in Asia
Jollibee's three-brand sweep of ASEAN's top restaurant rankings reveals a portfolio strategy Western chains can't replicate. Here's why it matters for your competitive positioning.
news
Coda Unveils New Global Leadership Team After Completing Recharge Acquisition
Coda merges with Recharge to create a $1.75B global payments giant, consolidating Asian and European operations under Singapore leadership. Here's why the deal signals fintech's cross-border consolidation trend.
news
McCann Singapore Absorbs MullenLowe in Strategic Post-Acquisition Merge
McCann Singapore absorbs MullenLowe in strategic post-IPG merger, combining digital expertise with global network to compete with WPP and Publicis in Southeast Asia.
news
Havas Media China Bets on Joanne Zhou To Win Asia’s AI-Powered Market
Havas China promotes Joanne Zhou to lead AI-powered media strategy across Greater China, betting on localized AI tools to compete with GroupM and Publicis in Asia's digital advertising race.
news
Edelman Taps New Leaders To Power Vietnam Growth and APAC Strategy
Edelman appoints Vietnam MD and APAC strategy chief to drive regional expansion and coordinate cross-market growth in 2025.
news
YouTube Shorts Update Forces Asian Brands To Triple Output Overnight
YouTube Shorts' algorithm now buries videos older than 30 days, forcing Asian brands to triple weekly output or lose visibility entirely.