News
Bastion Appoints Joanne Norton as Insights MD in APAC Expansion
Bastion appoints veteran insights leader Joanne Norton as MD to fuel APAC expansion and strengthen data-driven client strategy capabilities.
Latest
News
M+C Saatchi Names Sophie Gallagher as Group Strategy Director
M+C Saatchi names Sophie Gallagher as Group Strategy Director to bridge media and creative planning—signaling agencies are restructuring to deliver integrated campaigns.
News
Why Organic Viral Moments Outperform Paid Campaigns for Asian Brands
Organic viral moments like IKEA's Punch macaque moment outperform paid campaigns, driving sellouts across Asia without media spend. CMOs must shift strategy to amplify authenticity over ads.
News
KFC Thailand Wins Cannes Lions Gold for Education Campaign
KFC Thailand's Cannes Lions Gold campaign turned collectible toys into a movement addressing one million out-of-school youth. Here's how brands drive social impact while building loyalty.
News
Uber Consolidates APAC Marketing Under Single Regional Leader
Uber consolidates APAC marketing under one leader, signaling a push for unified brand strategy across nine markets and three business lines.
News
Moonfolks Opens First Independent Agency Office in Brunei
Moonfolks becomes first independent foreign agency in Brunei, targeting high-spending brands overlooked by larger regional players.
News
CapitaLand Investment Posts SG$142M Loss on China Portfolio Revaluation
CapitaLand Investment's SG$142M loss signals deeper trouble: China portfolio losses hit SG$1.6B over five years as traditional commercial real estate crumbles.
News
Simmons Reappoints Secret Little Agency as Regional Creative Partner
Simmons reappoints Secret Little Agency as regional creative partner across five Southeast Asian markets after 14 years. Brand knowledge and creative excellence beat out larger competitors in formal pitch.
News
SEG Surpasses A$100M Valuation on 28% Revenue Growth
SEG hits A$100M valuation on 28% revenue growth and 94% EBITDA surge, signaling investor confidence in audio consolidation plays.
lists
Top 10 Sports Marketing Agencies in Asia-Pacific 2026
Sports sponsorship in APAC requires regional expertise. Here are the 10 agencies actually winning deals across football, cricket, and motorsport in 2026.
News
INNOCEAN Tops Korea Creative Rankings, Breaks Cheil's 3-Year Streak
INNOCEAN ends Cheil's three-year Korea creative reign with 2,500 points, placing sixth across Asia. The Hyundai in-house agency's "Night Fishing" campaign drove the breakthrough performance.
News
We Are Social Restructures Leadership for AI-Integrated Growth
We Are Social restructures leadership to embed AI into creative operations. The agency's three new roles signal how agencies are converting AI complexity into growth opportunities.