news
YouTube Shorts Update Forces Asian Brands To Triple Output Overnight
YouTube Shorts' algorithm now buries videos older than 30 days, forcing Asian brands to triple weekly output or lose visibility entirely.
Latest
campaigns
Suntory’s -196 Mystery Gets Solved in Droga5’s Surreal New Films
Suntory finally reveals what -196 means in Droga5's surreal new films, turning three years of consumer confusion into a viral storytelling moment that educates while entertaining.
news
Netflix’s Bid for HBO and Warner Bros. Could Reshape Streaming in Asia
Netflix's $60B Warner Bros. bid could reshape Asian streaming by consolidating HBO and studio content. CMOs must prepare for major licensing shifts across India, Southeast Asia, and beyond.
news
Why Hepmil Sold to Publicis Instead of Raising Again
Hepmil's founders chose a Publicis exit over Series B funding, citing M&A execution risks. A cautionary tale for Southeast Asian startups as venture capital dries up.
campaigns
Central Rewrites Xmas Rules in Thailand With a Self-Gifting Twist
Central ditches gift-giving guilt with self-gifting campaign that drove 12% foot traffic growth. Thailand's retailers are winning by embracing real consumer behavior over holiday fantasy.
news
This Condom Brand is Measuring Couples’ Heartbeats to Prove Intimacy
SKYN measures couples' heartbeat synchronization in Japan to prove emotional connection over product specs. A bold biometric play that sidesteps sexual wellness regulations through relationship-focused storytelling.
news
Koto Rebuilds MassiveMusic Into a Single Powerhouse for Sonic Branding
MassiveMusic consolidates four music services into one unified brand to help CMOs build consistent sonic identities across markets.
news
AI Agents Could Spend US$3.6B for Singapore Shoppers by 2030
AI agents could capture US$3.6B in Singapore e-commerce by 2030, but trust barriers and category readiness gaps will determine real adoption rates.
guides
How to Monitor Backlinks: A Seven-Metric Framework for Asia
Backlinks drive rankings across Asia, but one toxic link can erase months of gains. Learn the seven-metric framework CMOs need to monitor link health and prevent penalties.
news
Inside KFC’s Hawkins Fried Chicken Pop-Up Hidden Beneath Sydney
KFC's underground Stranger Things pop-up in Sydney created urgency for the Upside Down Double launch. Limited access drives social reach while the five-week menu window extends sales momentum.
news
Omnicom Shuts Three Legacy Agencies and Cuts 4,000 Jobs After IPG Deal
Omnicom retires DDB, FCB, and MullenLowe post-IPG merger, cutting 4,000 jobs to create a US$25B advertising giant. What this means for your agency relationships.
news
Hoegaarden Launches Capybara Butt Arcade and China is Obsessed
Hoegaarden taps China's $1.5B stress-relief market with a tactile capybara arcade, shifting beer marketing from party vibes to relaxation. Sensory activations are growing 27% YoY among younger consumers seeking shareable brand moments.