Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
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Publicis Media captured $10B in new client billings in 2025, ranking #1 globally while the broader pitch market contracted 4%. A breakdown of how the holding group dominated agency new business rankings.
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Domino's Pizza Enterprises appoints Dewald Du Plooy as ANZ CMO under new CEO Merrill Pereyra's franchise-focused strategy. The leadership sequence signals a disciplined marketing overhaul.
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Highwire's new AcroAI platform deploys specialized AI agents to deliver real-time strategic insights for marketing leaders. The SOC 2-certified tool addresses a critical gap: 70% of CMOs see agentic AI as transformative, yet only 7% report strong effectiveness.
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Jordan Baker becomes editor of Australia's 195-year-old Sydney Morning Herald, signaling continued investment in print despite structural revenue declines across Australian media.
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Burson dismantles Axicom's standalone C-suite and folds the tech unit into global operations. Three senior executives depart as WPP pursues cost efficiency under Elevate28.
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Fortune Asia names Andrew Staples and Lee Williamson as editorial directors and Yuko Tsukada as Brand Studio head, consolidating editorial, events, and branded content under unified regional leadership.
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Dubai-based luxury agency The Qode enters Egypt via partnership with Flare PR and opens Mumbai office, capitalizing on rising client demand and India's projected $28B luxury market by 2030.
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New AI platform using parallel specialist agents compresses marketing strategy from weeks to days. Early pilots showed 70% reduction in time-to-brief across 200+ strategists.
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New Dubai consultancy Impact Metrics launches with KPI-driven model, signaling GCC shift from media coverage counts to measurable ROI. Four new firms entered the market in 2025.
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Dentsu's CSO warns Japanese advertisers that playing it safe in creative work directly costs market share as award bodies increasingly reward boldness over safety.
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Eight major agencies are competing fiercely for senior organic search professionals amid surging client demand for AI search visibility, with salaries reaching US$260,000.
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Addepar establishes Asia-Pacific headquarters in Singapore with R&D and engineering teams, backed by public-sector investment. The move signals intensifying wealth tech competition across the region.