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TBWA\HAKUHODO's iPhone Eye Camera Completes 170,000 Exams Across 60 Nations
Japanese agency TBWA\HAKUHODO's smartphone eye camera device has enabled 170,000 medical exams across 60 countries. A shift from ads to social products.
brands
Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
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Fusion5 Hires Performance Specialist as Strategic Planning Focus Deepens
Fusion5 appoints Alice Piselli as Planning Manager with performance focus, signaling the UAE agency's confidence in its client base and commitment to specialist talent during market pressure.
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Publisher Ad Collapse Forces PR Agencies to Fill the Revenue Gap
Specialist publisher ad revenue has collapsed as Google AI Overviews redirect traffic. PR agencies now allocate 7-12% budgets to publisher support to sustain earned media channels.
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Almarai Ditches TV for Fortnite in Saudi Arabia Gaming Push
Almarai ditched TV for a Fortnite branded island, signaling how FMCG brands are pivoting to gaming platforms to reach Gen Z and millennials.
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Hakuhodo Indonesia Names COO, Expands AI Capabilities in ASEAN Shift
Hakuhodo Indonesia appoints Daisuke Yanaoka as COO in a coordinated ASEAN restructure. The move signals deeper investment in creative technology and operational efficiency across Southeast Asia.
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Why APAC Sports Marketing Is Splitting Into Two Models
Publicis and Goldman consolidate. Independent practices like Capel Sport counter with local networks. APAC brands must choose between scale and cultural expertise.
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Why Darlie Abandoned Product Claims for Consequence-Driven Storytelling
Darlie Malaysia eschews product claims for consequence-driven creative storytelling in its new 'You Are What You Eat' campaign. How the brand uses horror-comedy to drive engagement.
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AJIO Chooses Culture Over Discounts With New Agency Hire
AJIO consolidates digital strategy under 22feet Tribal, shifting from discounts to cultural branding in India's competitive fashion market.
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Fortune 500 CMO Exodus Accelerates as Top Talent Flees to Startups
Major corporations are eliminating CMO roles as top talent flees to startups. CMOs are chasing real authority, equity stakes, and meaningful growth opportunities rather than corporate structures.
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Ogilvy Singapore Dominates The One Show With 9 Gold Pencils
Ogilvy Singapore swept The One Show with nine Gold Pencils for Vaseline Verified, dominating Western agencies. Asian creative leadership is reshaping global advertising today.
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Why Hinge's Lo-Fi Approach Matters for Gen Z Trust
Hinge opens chapter three by prioritizing emotional honesty over aspiration. How lo-fi production and real couples signal authenticity to Gen Z audiences—and what marketing leaders can learn.
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Boomi-Gong Partnership Automates Sales Intelligence Into Business Action
Boomi-Gong integration automates sales intelligence across CRM and support systems. Governance framework for APAC enterprises deploying agentic AI at scale.