Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
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Lauren Winter steps down as FleishmanHillard's global consumer culture chief after 11 years, amid Omnicom's largest restructuring and widespread talent departures across the agency network.
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OpenAI's new conversion tracking pixel enables performance advertising measurement, challenging Google and Meta for ad budgets with $2.5B projected 2026 revenue.
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MrBeast's US$5B media empire seeks its first CMO to reduce founder dependence and prepare for IPO. A structural shift signaling creator economy maturation.
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Viant's $40M acquisition of TVision Insights embeds attention data into programmatic TV buying, addressing advertiser skepticism about platform self-attribution bias.
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BBC, Disney, and Snap announce 3,000 job cuts globally in April 2026, with AI and cost pressures driving redundancies. APAC operations face significant exposure.
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R/GA and G42 launched alpha.G42.ai, replacing traditional websites with conversational AI that generates personalized content in real time. Brands now target both human visitors and AI agents across ChatGPT, Gemini, and Perplexity.
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ATime&Place launches DEEP, a new division targeting Gen Z and Gen Alpha through immersive digital experiences. The move capitalizes on $12 trillion in projected spending power by 2030.
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Nine displaces Foxtel in exclusive netball broadcast deal, expanding free-to-air access across Super Netball, Australian Diamonds, and World Cup 2027. The shift prioritizes broader audience reach over subscription-gated content.
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Japanese skincare brand Hada Labo taps Gen Z influencer ANNA from MEOVV as its first APAC ambassador, capitalizing on Southeast Asia's 10%+ annual influencer marketing growth.
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Pacvue Agent lets brands manage Amazon ad campaigns using plain language instead of manual dashboards. Early adopters report 200x faster workflows and up to 54% performance gains.
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Amazon postponed a controversial advertising payment system change after seller backlash, offering transition credits to manage the shift away from credit cards.
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Dairy Farmers transformed Melbourne's iconic Skipping Girl sign into a screen addiction awareness campaign, generating major earned media with zero paid spend. The activation distributed 8,000 skipping ropes across 270 Australian schools.