News
Why Local Authenticity Now Trumps Global Templates in Marketing
Campaign Middle East's 2026 Saudi Report shows why authentic local marketing beats global templates. KFC and Flynas prove cultural relevance drives sales.
brands
Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
News
Endeavour Group Cuts BMF as Cost Mandate Reshapes Marketing
Endeavour Group cuts BMF and loses its CMO in a A$100m cost-cutting drive. A cautionary tale for agencies relying on CMO relationships.
News
How Coles Lost Sight of Consumer Signals Before the ACCC Strike
Federal Court found Coles misled shoppers with Down Down campaign. A landmark verdict signals structural shifts in regulatory enforcement.
News
Why Marketing Silos Are Costing Organizations 10-15% in Revenue
72% of companies fail to align marketing functions across departments, losing 10-15% of revenue. Mondelēz and Gartner research show how organizational structure, not technology, drives consumer relevance.
News
Pacvue Launches MCP Server, Integrating Commerce Data Into AI Tools
Pacvue launches MCP server enabling teams to pull retail media reports directly into Claude, ChatGPT, and other AI tools without manual exports.
News
Why Podcast Measurement is the Missing Piece in Amazon's Push for TV Budgets
Amazon's Oprah deal signals video podcasts are competing for TV budgets, but a critical measurement gap is costing the industry $1 billion in ad spend.
News
Enero Stock Bounces 1.3% After Losing Two Major Clients
Australian creative agency parent Enero gained 1.3% after losing two major clients. Why losing revenue can signal profit growth to investors.
campaigns
Saudi Arabia Marketing: Localization Strategy Guide
Global brands in Saudi Arabia shift from campaign blitzes to consistent engagement. Agencies must embrace local culture, not checkbox localization.
News
PublisHer and Motivate Media Launch Structured Internship for Women in UAE Publishing
PublisHer and Motivate Media launch structured internship rotating women through editorial, marketing, sales, and digital teams in UAE. Closes June 30, 2026.
News
From Production to Strategy: How Agentic AI Shifts IC Team Work
Workshop's agentic AI agent Cici automates IC email production, freeing teams to focus on strategy. How agentic AI differs from assistive tools and why it matters for APAC communicators.
News
Why B2B Marketers Are Adding CTV to Their Ad Mix
CTV is no longer experimental. B2B marketers are using streaming TV to reach decision-makers with guaranteed attention while their competitors still focus on noisy digital channels.
News
oOh!media Board Rejects Two Takeover Bids Worth Up to A$770M
Private equity and infrastructure investors bid for Australia's largest out-of-home advertising firm, but the board holds out for more.