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Saudi Arabia's Esports World Cup Transforms Brands Into the Main Event
Saudi Arabia's Esports World Cup transformed brands from sponsors to main events. Mastercard, Aramco, and stc show how companies became essential to gaming.
brands
Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
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Campbell's Malaysia FMCG Campaign Strategy
Campbell's Malaysia targets urban women with emotional specificity campaign positioning comfort as daily relief. Built by all-women Havas team.
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How Wardah Solved a Hearing Aid Problem the Global Industry Ignored
Wardah built a hijab-compatible hearing aid, solving what global manufacturers missed. How cultural intelligence outpaced multinationals.
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L'Oréal Transforms Big Bang Into Startup Pipeline With 7 Active Pilots
L'Oréal's Big Bang moves from prize to pipeline: 7 startups in funded commercial pilots. A signal of how global brands source innovation from early-stage tech companies.
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Inbox Monster Launches 56M-Email Research Suite for Brands
Inbox Monster launches a research suite with 56 million indexed emails. Email marketers can study competitor sending strategies and inbox placement patterns.
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LUX Chin Up: Beauty Brands Enter Behavioral Correction
LUX launches free posture-correction tool, signaling beauty brands' aggressive expansion into wellness and behavioral correction.
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Müller's £44M Turnaround: Why Core Brand Beat 500 New Products
Müller's £44.5M sales lift proves household penetration matters more than NPD. How one UK dairy brand ditched 500 failed products to win back market share.
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Riyadh Air Chooses Brand Trust Over Speed to Market
Riyadh Air's SVP of Marketing reveals why brand trust earned through operational consistency beats launch-day buzz. A lesson in credibility-first communications for CMOs.
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Singapore PR Agency Formalizes European Expansion in Switzerland
Singapore PR agency Ellerton opens Geneva office, signaling independent APAC firms are positioning between Asia and Europe's growth corridors.
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WPP Media Appoints Winnie Chen-Head as Malaysia CEO
WPP Media names Winnie Chen-Head as Malaysia CEO, signalling a strategic pivot toward innovation and regional integration under the newly formed SEAPAT cluster.
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Independent Agencies Are Betting Big on Asia. W+K Just Proved It.
W+K names two senior leaders to run Tokyo, betting big on Asia. A signal that independent creative agencies are positioning themselves as faster, more original alternatives to holding companies.
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Indonesian Brands Dethrone Global Competitors at Transform Awards Asia
Two Indonesian brands beat global competitors at Transform Awards Asia. AZKO's rebrand and SMBC's sonic identity mark a shift in regional brand power.