Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
news
Publicis advised clients to stop using The Trade Desk after an independent audit found three contractual breaches. Asia-Pacific CMOs should verify which programmatic spend falls under their MSA.
news
Mike Sitrick reclaims his crisis communications agency after 17 years under Resources Connection ownership. The buyback signals a strategic shift away from boutique PR in consolidating markets.
news
Tonic Communications expands into Brisbane with Subway's former PR director leading Queensland operations. The move marks the agency's third hub in 12 months across ANZ.
news
Malaysia Airlines formalized a retainer with Kingdom Digital to automate creative production across 20+ countries, cutting turnaround times by 80%. The shift reflects competitive pressure driving technology adoption in airline marketing.
news
Esky ditches traditional ads for a TikTok-first creator model, producing 90+ assets from a single shoot with 16 creators. Australian brands are rapidly adopting full-funnel social strategies.
news
Publicis CEO rules out building a competing DSP, pivoting fully to AI as 86% of Q1 revenue now comes from AI-powered systems. The move follows a dispute with The Trade Desk over hidden fees.
news
Enero Group's share price hit a 10-year low as traditional agency holding companies face structural collapse across APAC. WPP and Dentsu are abandoning the model entirely.
news
Harry Jayaweera returns to Omnicom as OMD Brisbane's Managing Partner, bringing 15+ years of media leadership. The move signals Omnicom's aggressive expansion ahead of Brisbane's 2032 Olympics.
news
Publicis ANZ delivered 7.6% organic growth in Q1 2025, outpacing global peers and the APAC region. The Atomic 212 acquisition and AI-powered services drove momentum for the Australian operation.
news
REBORN appoints Harvard-trained Mike Bubenicek to close Australia's creative AI gap. The hire targets the 32-point divide between surface-level AI adoption and strategic integration in local agencies.
news
AKQA Australia names The One Club's third-ranked strategist Kyle Duckitt as Executive Strategy Director, completing a five-discipline leadership build to compete for complex client assignments.
news
Burson ANZ leader Tom Horn departs for in-house role as WPP considers selling its global PR business. Second senior exit in weeks signals leadership instability.