Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
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Dentsu's Kazuhiro Shimura leads Innovation Lions jury at Cannes 2026, marking five APAC jury presidents confirmed for the festival. A win for Asian creative leadership on the global stage.
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OpenAI's $100M+ acquisition of TBPN signals a strategic pivot: tech companies are buying media outlets to control narrative around AI. What this means for your comms strategy.
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DBS Bank's US$18.6B creative agency review across six Asia-Pacific markets signals a structural shift: winning agencies must demonstrate generative AI and Agentic AI capabilities, not just traditional brand-building skills.
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Disney and Mediaocean launch Prisma Direct to automate insertion orders across Disney's full ad portfolio. The platform eliminates manual paperwork, saving media buyers significant time on order processing.
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Independent agencies in the Middle East now have formal representation through the Alliance, addressing a structural gap in the region's $8.18 billion marketing market.
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Sydney's CloudWave rebrands to NeonNow, launching an AI customer experience platform across 170 countries. The move capitalizes on a US$5B market surge in AI-driven CX tools.
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Meta is testing a paid Instagram subscription in Japan and the Philippines, extending its subscription strategy beyond creators. Here's what marketers need to know.
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CNN's automated ad trading infrastructure launches Q1 2027, cutting intermediary fees by 80% in early tests. Media buyers across Asia-Pacific should prepare for agent-to-agent trading.
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McCormick acquires Unilever Foods for $44.8B, combining Knorr and Hellmann's into a $20B revenue powerhouse. A landmark deal reshaping the global flavor and condiments market.
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Manual content coordination drains $2M annually from enterprise marketing teams. Storyblok's FlowMotion automates approvals, routing, and publishing across 500+ integrations.
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SixthFactor launches BrandIQ, a real-time brand intelligence platform tracking AI visibility, search rankings, and social sentiment across Asia. CMOs now have continuous monitoring beyond quarterly audits.
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ARN Media's 10% revenue drop and 68% profit fall signal structural pressure in Australian radio. New CEO pivots to content strategy as digital revenue gap widens.