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Six FaZe Creators Launch CORE Group at $20M Content House
Six FaZe creators launched CORE, a $20M creator-owned content house. The move signals a broader industry shift toward creator control and away from corporate ownership models.
brands
Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
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Chess.com Pushes Into Ad Revenue After 250M User Milestone
Chess.com Aggressively Pivots to Ad Revenue After 250M Users, But Faces Tension Between Monetization and UX.
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When Viral Gold Meets Institutional Hesitation: What McDonald's Teaches APAC Marketers
McDonald's Grimace Shake screenshots exposed institutional hesitation behind a billion-dollar viral win. APAC marketers face the same authenticity paradox that nearly cost McDonald's the moment.
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Roblox Hikes Developer Pay 42% Amid 146 Lawsuits Over Child Safety
Roblox raises DevEx rate 42% for adult games amid 146 federal lawsuits over child safety. APAC brands must reassess platform risk.
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GE HealthCare Embeds Communications in Global Markets Overhaul
GE HealthCare promotes Allison England to lead global markets communications. The restructuring elevates comms inside the company's top commercial team, signaling how healthcare brands now embed strategy into growth.
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Merkle MENA Centralizes Five CXM Practices Under Single Leadership
Merkle MENA consolidates five customer experience practices under unified leadership with Deepak Mankani's promotion. A strategic shift toward integrated CXM delivery across the Dentsu network.
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Australian Mainstream Audiences Have Shifted. Brand Strategy Hasn't
Over 51% of Australia is multicultural. Yet only 10% say brands reach them effectively. That's a A$100B revenue gap.
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PayPal Taps Former Facebook CMO for Marketing Overhaul
PayPal appoints Antonio Lucio as CMO to unify communications across a major 3-unit restructure. A look at how leadership strategy shapes brand coherence in fintech transformation.
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Why Brands Built for Trust Become Targets for Slopaganda
LEGO was hijacked by Iranian propaganda videos. Brand leaders now face a new crisis: brand appropriation—when external actors exploit your visual identity.
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Salesforce Bets on AI Agents Over System Replacement for Asia's Enterprises
Salesforce's Agentforce Operations automates back-office workflows without system replacement—critical for Asian enterprises with legacy tech stacks.
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Anthropic Embeds Claude Into Adobe Creative Cloud and Blender
Anthropic embeds Claude into Adobe Creative Cloud, Blender, and other tools, signaling a shift from chatbots to embedded AI agents.
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Wegovy's Oral Pill Triggers Shift From Clinical to Consumer Branding
Novo Nordisk's oral pill removes the injection barrier, forcing brands to compete on education and trust. Why Asian marketers have a credibility advantage.