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The $11B Market Betting on AI Orchestration Infrastructure
Orkes raises $60M Series B for AI workflow orchestration platform. Only 6% of enterprises see AI ROI; 89% of AI agents never reach production.
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Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
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Crisis Marketing Shifts: Brands Choose Community Over Sales
Unilever's UAE team launched a community-focused campaign within days of geopolitical tensions, reaching 3.5M people. A lesson in reading local sentiment and empowered regional teams responding faster than HQ.
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How Unified Retail Media Drove Kenvue's 60% Transaction Surge
Kenvue's unified retail media platform delivered 60% transaction surge and 3.6x budget scaling in MENA, signaling the infrastructure gap reshaping APAC advertising performance.
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SignalMelo Launches Decision-First Social Listening Platform
SignalMelo's decision-first social listening platform turns signal overload into actionable weekly priorities for marketing teams, with special relevance for APAC brands facing fragmented listening stacks.
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Why Tech PR in Asia Is Burning Out Senior Talent
After 9 years managing Meta's Asia comms amid Vietnam compliance mandates and government crises, a senior executive stepped down. What her exit reveals about the real cost of tech PR in Asia.
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The Authenticity Paradox: Why Genuine Loyalty Looks Like PR
When organic advocacy looks too coordinated to be real. The UAE's genuine community response was mistaken for propaganda. Why this matters for brands.
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Major Brands Are Reshaping Talent Deals: Celebrities as Creative Partners
Brands are shifting from celebrity endorsements to creative partnerships. Marc Jacobs, Venmo, and Heineken 0.0 are bringing talent into the writers' room, not just in front of cameras.
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Adobe Retires Experience Cloud for AI-Powered CX Enterprise
Adobe retired its flagship Experience Cloud and rebuilt it around AI agents. CX Enterprise coordinates agents across data, content, and campaign delivery, shifting marketing teams from execution to oversight.
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Celebrity Endorsements Drop 22%: Casio Bets on Creator Casting Instead
Casio shifts from celebrity endorsements to real creators in its Middle East campaign. Gen Z prefers authentic community figures over famous faces.
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Why Banks Are Ditching Product Specs for Storytelling
CIMB Niaga ditched product specs entirely for a three-episode TV series. How narrative strategy over features is reshaping SME banking campaigns.
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Pfizer Skips Super Bowl, Bets on NFL Draft for Cancer Awareness
Pfizer skips Super Bowl for NFL Draft cancer campaign. How pharma brands are sequencing sports moments for targeted health messaging.
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TransUnion Launches Business Profile Tool Amid AI Search Shift
TransUnion's Digital Business Profile helps SMBs sync info across 80+ platforms. AI search now demands consistency everywhere, not just Google.