brands

news

Coca-Cola Fires and Rehires from Same Holding Company

Coca-Cola fired WPP's media account, rehired them for creative, then gave Ogilvy the Diet Coke account. Why holding company loyalty is at an 8-year low.

news

PR Firm's AI Plagiarism Scandal Exposes Industry Accountability Gap

TOP Agency's National Today published 300 AI-plagiarized articles with fabricated quotes, exposing legal liability and trust risks for APAC communications leaders.

news

WPP Unifies Commerce Across Agencies Amid Market Shift

WPP launches unified commerce practice to coordinate retail media, shopper marketing, and creative capabilities across agencies as commerce advertising surpasses TV.

news

Cognizant embeds engineers inside client offices for AI at scale

Cognizant places engineers on-site with clients to operationalize AI at scale. How the forward-deployed model is becoming the enterprise standard.

news

M+C Saatchi Posts Worst Results as Holding Company Model Falters

M+C Saatchi's 75% profit collapse and WPP's 87% market loss signal the end of holding company dominance. Brands now prefer independent agencies.

news

Why Agencies Are Recruiting Platform Insiders to Lead Social Operations

VaynerMedia and Ogilvy are recruiting TikTok insiders and consolidating social teams. The signal: social-first is now the agency business model, not a side channel.

news

TikTok Brand Safety Gets Independent Verification for New Ad Formats

Zefr and IAS now independently verify brand safety across TikTok's newest ad formats: Search, Smart+, Lite, and GMV Max. Critical for APAC advertisers scaling into these high-growth channels.

campaigns

The Case Against Always-On Aspirational Marketing in Southeast Asia

CoCo Tea's campaign wins by validating audience burnout instead of selling aspirational fantasies. A critical shift in Southeast Asian brand strategy.

news

Mphasis Bets CAD 30M on Decision AI, Acquires Canadian TAP

Mphasis acquires Continuum AI for up to CAD 30M to close the gap between analytics and business action. Here's what enterprise AI buyers need to know.

brands

Inside CHAGEE's $8,000-Store Empire Built on Community, Not Ads

CHAGEE built 8,000 stores without traditional ads by prioritizing community depth over media reach. CMOs are questioning if this scales.

insights

Inside the DOOH Measurement Crisis: Why Lemma's Pitch Falls Short

Lemma Integral promises DOOH measurement breakthrough. But unverified claims and attribution gaps raise serious questions for APAC CMOs.

news

Lemma Integral Closes Attribution Gap for Digital Out-of-Home Ads

Lemma's new AI platform links out-of-home ad exposure to digital conversions, delivering 3x ROAS. Marketers can now measure DOOH performance like performance channels.