news BBC, Disney, Snap Cut 3,000 Jobs Amid Media Industry Shake-up BBC, Disney, and Snap announce 3,000 job cuts globally in April 2026, with AI and cost pressures driving redundancies. APAC operations face significant exposure.
news Why Brands Are Ditching Websites for Conversational AI Interfaces R/GA and G42 launched alpha.G42.ai, replacing traditional websites with conversational AI that generates personalized content in real time. Brands now target both human visitors and AI agents across ChatGPT, Gemini, and Perplexity.
news ATime&Place Launches DEEP Division for Gen Z and Gen Alpha ATime&Place launches DEEP, a new division targeting Gen Z and Gen Alpha through immersive digital experiences. The move capitalizes on $12 trillion in projected spending power by 2030.
news Nine Secures Netball Rights from Foxtel in Five-Year Deal Nine displaces Foxtel in exclusive netball broadcast deal, expanding free-to-air access across Super Netball, Australian Diamonds, and World Cup 2027. The shift prioritizes broader audience reach over subscription-gated content.
news Hada Labo Taps MEOVV's ANNA as First APAC Skincare Ambassador Japanese skincare brand Hada Labo taps Gen Z influencer ANNA from MEOVV as its first APAC ambassador, capitalizing on Southeast Asia's 10%+ annual influencer marketing growth.
news Pacvue Launches AI Agent for Amazon Ads Campaign Management Pacvue Agent lets brands manage Amazon ad campaigns using plain language instead of manual dashboards. Early adopters report 200x faster workflows and up to 54% performance gains.
news Amazon Delays Ad Payment Overhaul Until August After Seller Pushback Amazon postponed a controversial advertising payment system change after seller backlash, offering transition credits to manage the shift away from credit cards.
news Why Brands Are Using Iconic Symbols to Challenge Tech Culture Dairy Farmers transformed Melbourne's iconic Skipping Girl sign into a screen addiction awareness campaign, generating major earned media with zero paid spend. The activation distributed 8,000 skipping ropes across 270 Australian schools.
news Publicis Drops Trade Desk Over Three Contract Breaches Publicis advised clients to stop using The Trade Desk after an independent audit found three contractual breaches. Asia-Pacific CMOs should verify which programmatic spend falls under their MSA.
news Sitrick and Company Returns to Founder After 17-Year Corporate Ownership Mike Sitrick reclaims his crisis communications agency after 17 years under Resources Connection ownership. The buyback signals a strategic shift away from boutique PR in consolidating markets.
news Tonic Communications Opens Brisbane Office, Hires Subway PR Director Tonic Communications expands into Brisbane with Subway's former PR director leading Queensland operations. The move marks the agency's third hub in 12 months across ANZ.
news How Malaysia Airlines Scaled Creative Production 80% Faster Malaysia Airlines formalized a retainer with Kingdom Digital to automate creative production across 20+ countries, cutting turnaround times by 80%. The shift reflects competitive pressure driving technology adoption in airline marketing.