news
Middle East Brands Shift Event Strategy as 2026 Sporting Calendar Intensifies
As the Middle East enters its most event-dense year, brands must shift focus from scale to audience needs. Authentic presence beats dominance.
brands
Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
news
The Cost of IP Negligence: Four Trademark Disputes That Exposed Brand Risks
Nike and Adidas faced major trademark losses in 2025, not from rivals but from their own IP management failures. Four cautionary cases reveal critical risks for Asian brand teams.
news
GeeLark Launches Android 16 Cloud Phones for Social Teams
GeeLark's Android 16 cloud phones help social teams manage TikTok, Instagram, and WhatsApp at scale. Cloud phones address what desktop tools and emulators can't: native mobile-platform compatibility.
news
Healthcare PR Leadership Shift: Client Success Beats Practice Expertise
Lisa Talbot's move to lead Spectrum Science signals a shift: PR agencies now hire for client relationships, not just practice expertise. What this means for APAC leaders.
news
Why B2B Fintech is Betting Big on Sports Culture
Airwallex partners with Arsenal and Spike Lee to reach business buyers through sports culture. A new playbook for B2B fintech brands.
news
Publicis Builds AI Engine in Singapore, Not Just Another Office
Publicis launches AI hub in Singapore to build proprietary marketing tools for Asia. This signals where global agencies are heading.
news
Ad Tech Firm Signals Institutional Scaling With Triple C-Suite Reshuffles
Channel Factory's C-suite reshuffles signal professionalization in contextual ad tech amid APAC's 14.1% digital ad spend growth.
insights
How TSMC and SK Hynix Became AI's Essential Infrastructure
Taiwan and South Korea dominate AI chip supply. Here's why TSMC and SK Hynix control the most critical infrastructure bottleneck in global technology.
brands
How Competitors' Downfall Built Bunnings' Trust Brand
Bunnings topped Australia's trust rankings for nine quarters. But the story isn't about what Bunnings did right—it's about what competitors did catastrophically wrong.
brands
The Functional Drinks Category Lucky Saint Wants to Enter
Lucky Saint moves from alcohol-free beer into functional drinks with an electrolyte lager, targeting post-workout occasions. A brand strategy deep-dive on category expansion and the structural limits of non-alcoholic beverages.
campaigns
Why ShopMy's Human Stylists Reveal the Limits of Affiliate Commerce
ShopMy's curation service reveals affiliate commerce conversion gaps. Critical for Asian brand leaders rethinking creator spending in 2026.
news
Meta Dumps Nvidia, Bets Big on Amazon Chips for AI
Meta signed a multibillion-dollar deal with Amazon for Graviton5 chips, signaling a strategic shift away from Nvidia dependency. For CMOs, this reshapes AI infrastructure costs and vendor negotiations across the industry.