News
Why Qantas Separated Strategy from Execution in Its Loyalty Division
Qantas splits loyalty strategy from execution, investing US$50M in a Sydney-based marketing center to manage 50+ concurrent campaigns for 18M members.
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Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
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ARN Media Reports 68% Profit Collapse as Radio Revenue Falls 16%
ARN Media's 68% profit collapse signals radio's structural decline across APAC. CMOs must accelerate digital-first strategies as traditional broadcast becomes a shrinking revenue base.
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Politico Launches Australia Operations, Targets Policy Insiders
Politico launches Australia operations targeting policy insiders with "Canberra Playbook." The move fills a gap in Australia's concentrated media landscape dominated by News Corp and Nine Entertainment.
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Marketing Society Hong Kong Appoints Two CMOs to Expand Board
Marketing Society Hong Kong expands board with CMOs from insurance and agribusiness, signaling shift toward regulated industries.
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KFC Australia Adds Special Group to Creative Roster With Ogilvy
KFC Australia adds Special Group to its creative roster alongside 30-year partner Ogilvy, bucking the industry trend toward agency consolidation. Here's why the multi-agency model matters for QSR brands.
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Why ARN Media Divested Its Creative Agency for $1
ARN Media sold its creative agency for A$1 to refocus on audio. Here's why agency independence matters for client wins and talent retention.
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Deliveroo Exits Singapore After 11 Years, Cites Market Saturation
Deliveroo exits Singapore after 11 years as DoorDash shuts four markets simultaneously, citing saturation and thin margins in competitive food delivery landscapes.
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Pinkfong Launches Live Musicals, Water Parks Across Southeast Asia
Baby Shark's creator launches live musicals and water parks across Southeast Asia, converting massive digital audiences into recurring offline revenue streams for families.
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PHD Wins US$20M Menarini APAC Media Mandate Across 11 Markets
PHD consolidates Menarini's US$20M APAC media mandate across 11 markets, moving from siloed country teams to a regional hub model. What CMOs need to know about pharma's shift toward integrated Asian strategies.
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Bastion Appoints Joanne Norton as Insights MD in APAC Expansion
Bastion appoints veteran insights leader Joanne Norton as MD to fuel APAC expansion and strengthen data-driven client strategy capabilities.
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M+C Saatchi Names Sophie Gallagher as Group Strategy Director
M+C Saatchi names Sophie Gallagher as Group Strategy Director to bridge media and creative planning—signaling agencies are restructuring to deliver integrated campaigns.
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Uber Consolidates APAC Marketing Under Single Regional Leader
Uber consolidates APAC marketing under one leader, signaling a push for unified brand strategy across nine markets and three business lines.