news
StackAdapt Launches MCP Server to Bring Campaign Data Into Claude
StackAdapt launches MCP integration bringing live campaign performance into Claude. Marketing teams can now check ad results without dashboard switching.
campaigns
Deep dives into standout brand activations, creative ideas, and strategy breakthroughs in Asia.
insights
Why APAC Companies Are Quietly Reshaping Their Agency Relationships
AI PC adoption is reshaping APAC agency structures. IDC research shows 48% deployment and 95% expect workstations critical to strategy within two years.
campaigns
The Title Trap: Why 24% of Marketing Rebrands Fail to Deliver Results
New job titles won't fix broken marketing teams. Learn why 24% of rebrands fail and what actually drives organizational change.
news
MENA Agencies Win 19 Clios, Signal Growing Creative Power
MENA agencies claimed 19 Clio Awards 2026, with Saatchi & Saatchi UAE winning gold. A regional creative ecosystem demonstrates world-class work across airlines, automotive, and retail.
brands
Inside CHAGEE's $8,000-Store Empire Built on Community, Not Ads
CHAGEE built 8,000 stores without traditional ads by prioritizing community depth over media reach. CMOs are questioning if this scales.
news
Treasury Wine's In-House Agency Splash Wins Four IHAC Awards
Treasury Wine's in-house agency Splash dominated the 2026 IHAC Awards, winning four major titles including In-House Agency of the Year. The wins signal how brands are building breakthrough creative work inside their organizations.
news
Why App Marketers Are Moving CTV Budgets to AI-Driven Platforms
App marketers are moving CTV budgets to AI-driven platforms after Moloco delivered 1.5x higher ROI than mobile. Here's why performance measurement is reshaping TV ad buying.
news
MAF Converts 400+ Gaming Players Into Mall Shoppers via Exscape Campaign
Majid Al Futtaim turned a mobile game into a retail conversion tool, generating 400+ voucher redemptions at City Centre Deira. A phygital playbook for converting gaming audiences into in-mall spenders.
news
Audi Singapore Campaign Beats Cost-Per-Lead Benchmark by 13.6%
Teads and PHD Singapore delivered 70 qualified dealership leads for Audi at 13.6% below benchmark, proving performance media can drive test drive bookings over brand awareness in APAC.
news
Why ESPN Is Betting on Creator Networks for Super Bowl LXI
ESPN expands its Creator Network with a 12-month football-focused program building to Super Bowl LXI. The 2024 class generated 9.7M impressions with engagement 13x above benchmarks.
news
One Show 2026: 80 MEA Finalists Named Across 51 Countries
South Africa leads MEA with 48 finalists at One Show 2026, a 167% jump from 2025. Ogilvy and Accenture Song dominate the region's creative awards.
news
Ogilvy Singapore, VML Sydney Lead APAC at The One Show 2026
Ogilvy Singapore and VML Sydney each secured 13 finalists at The One Show 2026, dominating APAC with single-campaign focus. Japan, Australia, and India lead regional representation across 204 entries.