news
US State Department Warns APAC Allies on Chinese AI Distillation
US warns APAC allies on Chinese AI distillation tactics, creating tough choices for regional tech leaders caught between Washington and Beijing.
global
news
Georgetown Advisory Opens London Office Amid Transatlantic Policy Boom
Georgetown Advisory opens London office for APAC firms managing US-UK policy risk. Reflects surging demand for integrated advisory presence.
insights
APAC Brands Are Winning Google—And Losing AI Search
Google AI Overviews now dominate 25% of searches, yet 73% of ranking brands get zero mentions. APAC marketers must shift from click metrics to AI visibility or lose buyers entirely.
insights
Gen Z Trusts Teachers, Not Brands: Why School TikTok Flops
Schools are chasing TikTok followers to solve enrollment decline, but the real crisis is demographic. Gen Z trusts teachers, not brands and social media marketing can't reverse plummeting birthrates.
insights
How the ANDY's Binary Standard is Reshaping Global Creative Awards
The ANDY Awards reward original ideas over production budgets. Two Asian jurors are reshaping how creative leaders approach award strategy.
campaigns
The TV-First Sports Campaign Model Is Dead. Here's What Replaced It
Coca-Cola's Powerade campaign for FIFA World Cup 2026 signals the death of the TV-first sports marketing model. Brands now embrace social-first, creator-led activations across 50 markets, with implications for Asian marketing leaders navigating fragmented, mobile-first audiences.
campaigns
When Fandom Marketing Beats Paid Media: The NCT Effect
Apple Korea's NCT campaign proves that genuine cultural fluency drives earned media amplification—outpacing traditional paid media and making agency retainers look expensive. Discover how fandom-driven marketing is reshaping brand strategy across Asia.
campaigns
Why Pepsi Is Ditching Traditional Sports Sponsorship for Entertainment IP
Pepsi just launched Football Nation, a fictional country powered by football fandom. The shift signals a major change in sports marketing: brands are moving from paying for athlete endorsements to owning entertainment properties that shape culture.
campaigns
The Invisible Rule Behind This Year's Most Effective Campaigns
Kantar's 2026 Advertising Effectiveness Awards reveal a fundamental shift in how campaigns work. The most effective campaign skipped TV entirely, creative and media are no longer separate, and heritage brands outperformed innovation. What CMOs miss about measurement.
news
40% of Ad Spend Wasted: Here's How One AI Tool Aims to Fix It
Perion's Outmax AI tool is optimizing ad campaigns across Africa, solving a 40% ad spend waste problem. The rollout signals how global ad tech vendors are localizing execution across high-growth regions.
campaigns
Control vs. Scale: How Anthropic and OpenAI Diverged on Cyber AI Risk
Anthropic limits cyber AI access via Project Glasswing. OpenAI scales broadly. Which risk philosophy fits your organization best?
news
Coca-Cola Fires and Rehires from Same Holding Company
Coca-Cola fired WPP's media account, rehired them for creative, then gave Ogilvy the Diet Coke account. Why holding company loyalty is at an 8-year low.