Guides
The UGC Portfolio Guide: Five Essential Elements for Asia 2026
Build a UGC portfolio that Asia's brands approve. Five audit-ready elements for landing creator deals in Asia's US$100B market.
Guides
Practical playbooks and how-to resources for marketing and communications professionals working in Asia.
insights
The Influencer Gap Costing Asia's Brands Billions
CMOs have handed storytelling to creators without understanding why consumers trust them in the first place, creating costly stumbles and perverse incentives.
Guides
How to Monitor Backlinks: A Seven-Metric Framework for Asia
A practical framework for auditing backlink health in Asia, with tool picks, toxic link detection, anchor checks, surge alerts, and governance templates.
news
Blind Boxes Take Over Black Friday as TikTok Unboxings Surge
To Asia’s marketing leaders, the Labubu wave is less about figurines and more about understanding how mystery-centered retail mechanics are changing the rules of engagement.
Guides
How to Build a Micro-Influencer Strategy, 5 Tools to Compare
As micro-influencers now drive meaningful sales in SE Asia, this guide shows brands how to find, vet, and scale high-ROI creator campaigns with real performance tracking.
Guides
A Brand Ambassador Risk Guide: 7 Proven Fixes for Asia
Celebrity brand ambassador deals in Asia carry risk. This guide gives CMOs seven proven fixes to vet ambassadors, avoid scandals, and build crisis-resilient partnerships.
Guides
Southeast Asia SEO: 11 Proven Plays to Boost ROI in 2026
SEO in Southeast Asia is quirky. This guide breaks down a few data-backed plays CMOs can use to win organic traffic, rank faster, and drive conversions.
Lists
Affiliate Tools in Asia: 8 Platforms to Check Out
Affiliate marketing is beating ads on ROI in Asia, with 74% of marketers upping spend. Here are a few platforms to consider.
Lists
The APAC PR Starter Kit: 6 Tools to Build Your Comms Stack
Here are a few platforms to power your APAC comms stack, from budget PR tools to AI for crisis control.
Lists
Best Off-Page SEO Agencies in APAC: Five to Compare
A few SEO agencies CMOs in APAC should know, with real publisher ties, multilingual reach, and proven traffic lifts.
Guides
How Estée Lauder Won Asia: 5 Risk-Ready Moves CMOs Can Copy
Estée Lauder’s playbook gives Asian CMOs clear lessons on driving growth while managing risk in volatile markets.
news
Apple’s $4T Signal: What It Means for IR Strategy in Asia
Apple reports fourth-quarter results on October 30. IR teams across Asia are watching the call for fresh updates on demand, AI plans, and supply resilience.