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Floyi Brings SEO and AI Search Tracking Into One View
Floyi launches Visual Map to unify SEO performance, AI search visibility, and competitor data. CMOs can now track content across Google Search, AI Overviews, and ChatGPT in one dashboard.
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Timely updates on marketing, media, and communications developments in Asia.
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NorthStar Insights Flips India Advisory Model: 60% Senior Staff in Every Team
NorthStar Insights launches Mumbai office with 60% senior staff on every team. A structural bet against the execution-only advisory model dominating India's $2.4B market.
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Strategic Hiring in APAC: Why Boutiques Are Winning Talent Wars
Australian boutique Via hires senior talent from top firms. Financial services agencies are winning the talent wars through integrated communications strategies.
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ARN Promotes Donna Gordon to CMO as Audio Transformation Accelerates
ARN elevates Donna Gordon to CMO as it pivots into multi-platform entertainment. A look at what the role means in an audio market shifting to digital and live experiences.
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Philips Elevates Comms Chief as Healthcare Faces AI Reckoning
Healthcare's biggest names are elevating communications to the C-suite as AI reshapes patient discovery and regulatory trust. Philips' appointment of Steve Heywood as SVP signals a broader shift.
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Open-Source AI Agent Bridges Paid Media and CRM Data Gap
Buddy, an open-source AI agent, now closes the attribution gap between Google Ads and CRM platforms. The first unified system to manage both paid media and sales data under one permission architecture.
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APAC Marketing Leaders Face 22-Point Collapse in Reemployment Odds
Survey reveals 22-point collapse in reemployment odds for APAC marketing leaders within 12 months, driven by agency restructuring.
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Dynamiks Launches Salesforce AI Agent as APAC Enterprises Race for CRM Intelligence
Dynamiks launches a Salesforce AI agent that delivers pipeline intelligence and deal velocity metrics in minutes. How it competes with Agentforce 360 in Asia's growing CRM intelligence market.
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Why AI Company Boards Now Demand Hands-On Operators
Venture-backed AI companies are now requiring board members with hands-on engineering experience. Factorys leadership moves signal a structural shift in how serious AI infrastructure companies are governed.
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Creator Marketing Booms While Measurement Standards Stall
Creator marketing ROI is 151 vs 77 for paid social, yet lacks measurement standards. Finance teams keep re-deciding the budget every quarter.
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Cheil Launches 17 AI Tools to Reshape Agency Business Model
Cheil launches 17 AI tools as 60% of marketers cut agency spending. Agencies owning software win; those without compete on vanishing margins.
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Nucleus: BI Leadership Now Hinges on User Adoption, Not Raw Power
BI platforms now compete on user adoption and reach, not analytical power. How APAC enterprises can capitalize on this shift.