Timely updates on marketing, media, and communications developments in Asia.
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66.5% of CMOs confirm AI skills gaps in their teams. Now 13.6% of marketers lack skills for their current job, up from 9.9%. Why awareness hasn't translated to action.
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QVC abandons legacy cable business to become a social commerce company on TikTok. The 40-year-old retailer targets $1.5B in streaming revenue within three years.
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Global brands are betting on real-world experiences over digital impressions to build loyalty. 84% of marketers plan increased event spending in 2026.
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DataHub Cloud v1 solves enterprise AI hallucinations by adding data context. Marketing leaders using Databricks Genie and Snowflake Intelligence see accuracy jump from 50% to 90%.
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Mailchimp launches Analytics AI to transform marketing data into strategic decisions. The feature signals a shift toward fully autonomous campaign execution.
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Google's AI Performance Insights tool gives retailers visibility into how products surface in conversational shopping. Product data quality now determines visibility in AI recommendations.
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Nike launches Nike By You customization hubs for BTS's ARIRANG tour, transforming passive merchandise sales into interactive design experiences. A strategic shift in how brands monetize fandom across Asia-Pacific.
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Spirits brands ditch lifestyle ads for cultural participation. Nude Vodka's music strategy shows how brands win Gen Z by building brand worlds, not sponsoring lifestyles.
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YouTube dominates the podcast market with 1 billion monthly users. New Premium features and platform competition reshape where CMOs should invest their podcast advertising budgets.
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71% of B2B software buyers now start research with AI chatbots, not Google. Brands invisible to AI systems lose deals before shortlists form.
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Anthropic cuts fast mode costs by 67% with Opus 4.8. Dynamic workflows and improved alignment make frontier AI more accessible for marketing teams.
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CMOs risk misallocating 20-40% of budgets without proper competitive intelligence. Learn why most CI programs fail to translate insights into better decisions.