Timely updates on marketing, media, and communications developments in Asia.
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Elixirr and Pilot Lite partnership compresses CPG product launches by 90%, enabling real-time data decisions across 30 markets. Incumbent giants face execution gaps as insurgent competitors capture 40% of growth.
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WPP Media displaces Havas to win consolidated media mandate for KFC and Pizza Hut Singapore, with AI platform WPP Open cited as the decisive factor in the competitive pitch.
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App marketers are moving CTV budgets to AI-driven platforms after Moloco delivered 1.5x higher ROI than mobile. Here's why performance measurement is reshaping TV ad buying.
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Majid Al Futtaim turned a mobile game into a retail conversion tool, generating 400+ voucher redemptions at City Centre Deira. A phygital playbook for converting gaming audiences into in-mall spenders.
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Dana Tahir becomes the first Arab woman to lead Cannes Lions PR Jury, signaling growing MENA representation in global creative awards and setting new benchmarks for industry leadership.
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Publicis Media captured $10B in new client billings in 2025, ranking #1 globally while the broader pitch market contracted 4%. A breakdown of how the holding group dominated agency new business rankings.
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Domino's Pizza Enterprises appoints Dewald Du Plooy as ANZ CMO under new CEO Merrill Pereyra's franchise-focused strategy. The leadership sequence signals a disciplined marketing overhaul.
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Highwire's new AcroAI platform deploys specialized AI agents to deliver real-time strategic insights for marketing leaders. The SOC 2-certified tool addresses a critical gap: 70% of CMOs see agentic AI as transformative, yet only 7% report strong effectiveness.
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Jordan Baker becomes editor of Australia's 195-year-old Sydney Morning Herald, signaling continued investment in print despite structural revenue declines across Australian media.
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Burson dismantles Axicom's standalone C-suite and folds the tech unit into global operations. Three senior executives depart as WPP pursues cost efficiency under Elevate28.
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Fortune Asia names Andrew Staples and Lee Williamson as editorial directors and Yuko Tsukada as Brand Studio head, consolidating editorial, events, and branded content under unified regional leadership.
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Anthropic's lower seat fees mask higher total costs through token-based usage billing and mandatory spending commitments. Marketing teams face seasonal workload penalties.