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Six Major Spirits Brands Launch Sports Sponsorship Blitz

Six of the world's biggest whisky and bourbon brands have launched sports sponsorships within weeks of each other—and the timing reveals a deeper strategy to recruit younger drinkers amid shrinking markets.

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Tune Talk Launches Cloud-Native Network to Challenge ASEAN Incumbents

Tune Talk becomes ASEAN's first fully cloud-native mobile operator. The Malaysian telco is using cloud infrastructure and human-centered marketing to challenge regional incumbents.

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From 2% Recognition to Top 50: ServiceNow's Idris Elba Blueprint

ServiceNow's Idris Elba partnership boosted brand awareness from 2% to 20% in five years. A case study in emotion-driven B2B marketing strategy.

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DBS Bucks Banking Job Cuts With 500+ Graduate Hires in 2026

DBS hires 500+ graduates while cutting contract roles—a strategic bet on AI-enabled early career development. What this shift means for banking talent pipelines.

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Why X's 140% CTR Claims Won't Solve Its Trust Problem

X's latest advertiser pitch leads with impressive performance metrics—140% CTR gains, 43% conversion increases—but self-reported figures and a documented trust problem raise skepticism about their recovery narrative.

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80% of Enterprises Fail at AI Because Data Silos Block Action

80% of enterprises fail at AI not because models aren't smart enough, but because data silos prevent execution. TeamCentral's new platform offers a solution.

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Google and Blackstone Bet $25B on TPU Cloud Challenge to Nvidia

Google and Blackstone launch a $25B TPU-based cloud alternative to Nvidia-dominated neoclouds. What this means for Asian tech leaders evaluating AI infrastructure providers.

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Media Market Bifurcation: Audio Outperforms as APAC Index Weakens

Australian audio stocks rallied while the Unmade Index fell. This signals investor preference for focused audio operators over diversified media players.

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Video Call Deepfakes Cost Arup $25M in Single Fraud

An Arup employee transferred $25M after a deepfake video call impersonated her CFO. The incident exposes how organizations treat video calls as identity verification when they're not.

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Video Call Deepfakes Cost Arup $25M in Single Fraud

An Arup employee transferred $25M after a deepfake video call impersonated her CFO. The incident exposes how organizations treat video calls as identity verification when they're not.

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Bing Reaches 1B Users as Search Becomes AI-Driven Decision Infrastructure

Bing hits 1 billion users as AI platforms reshape how consumers research and decide. Search is no longer where buying journeys start—it's where they get confirmed.

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AI Shopping Agents Threaten $38B Retail Media Market

AI shopping assistants are disrupting retail media networks worth $38B. Retailers are pivoting to AI platforms and physical stores while grappling with unsolved attribution problems.