Timely updates on marketing, media, and communications developments in Asia.
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Recurrent Ventures' transformation reveals how affiliate economics collapse is forcing media consolidation. The company's pivot to video, events, and direct audience relationships offers a playbook for surviving the affiliate apocalypse.
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WPP's chief AI officer reveals the hard truth: most AI agents fail because companies skip the testing required to make them work. Marketing leaders must prepare for the real work ahead.
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Koto joins TEAM LEWIS, CREAM, and Verve in opening Singapore studios, signaling a creative agency migration to Asia's regional hub. Why the city is becoming essential for brands.
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Amplified's new AttentionAI tool predicts how much attention ads will earn before spend. Early testing shows 75% of digital ads miss their target audience.
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Google's Ask Advisor unifies Ads, Analytics, and Marketing Platform into one interface. For APAC teams, beta limitations and language gaps matter more than the promise.
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Ad teams have AI strategies but lack trust in them. TripleLift's report exposes the real cost: 74% of marketers spend hours verifying AI outputs before campaigns go live.
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Nike is blending sports and entertainment with a 42-person cast for the World Cup 2026. Here's why reaching beyond sports fans is the real strategy.
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Google consolidates ad creative tools into Asset Studio, enabling teams to generate ads, test variations, and create video assets in one platform. Rolls out English-first globally this summer.
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Pinterest splits its UK communications between two agencies to tackle advertiser growth and EU AI regulation. Words+Pixels handles commercial strategy while Weber Shandwick manages policy.
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Sports ad spending hits $20B by 2027, growing 27% vs. 6.6% overall TV. CTV ad performance outpaces broadcast by 116%, reshaping ad buyer budgets.
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Tokyo's TBWA HAKUHODO won D&AD Awards for a medical device and social innovation project. How Asian agencies are moving beyond campaigns into product development.
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WPP's MENA leaders argue brands should skip competing in LA and activate local audiences watching from home. A dual-crew playbook for the 2026 World Cup.