news YouTube Attribution Measurement: Why 40% of Creators Get Wrongly Cut Most marketers can't measure YouTube creator performance accurately. Agentio's guide reveals why pixels fail and what measurement methods actually work.
news Campbell's Malaysia FMCG Campaign Strategy Campbell's Malaysia targets urban women with emotional specificity campaign positioning comfort as daily relief. Built by all-women Havas team.
news How Wardah Solved a Hearing Aid Problem the Global Industry Ignored Wardah built a hijab-compatible hearing aid, solving what global manufacturers missed. How cultural intelligence outpaced multinationals.
news Why Stakeholders Trust Human Crisis Responses Over AI New research shows stakeholders trust human crisis responses over AI-generated ones. Here's why human judgment remains irreplaceable in high-stakes communications.
news L'Oréal Transforms Big Bang Into Startup Pipeline With 7 Active Pilots L'Oréal's Big Bang moves from prize to pipeline: 7 startups in funded commercial pilots. A signal of how global brands source innovation from early-stage tech companies.
news Inbox Monster Launches 56M-Email Research Suite for Brands Inbox Monster launches a research suite with 56 million indexed emails. Email marketers can study competitor sending strategies and inbox placement patterns.
news LUX Chin Up: Beauty Brands Enter Behavioral Correction LUX launches free posture-correction tool, signaling beauty brands' aggressive expansion into wellness and behavioral correction.
news APAC Industrial Companies Face Data Centralization Pressure as B2B Ecommerce Grows Asian industrial suppliers face mounting pressure to centralize product data as B2B ecommerce reshapes buyer expectations. The Hydroscand case shows why digital transformation is now table stakes.
news Müller's £44M Turnaround: Why Core Brand Beat 500 New Products Müller's £44.5M sales lift proves household penetration matters more than NPD. How one UK dairy brand ditched 500 failed products to win back market share.
news Survey: B2B Buyers Reject AI Hype, Demand Proof B2B buyers demand proof, not AI hype. New research: engineering quality and delivery evidence trump vendor promises. A market shift is underway.
news Riyadh Air Chooses Brand Trust Over Speed to Market Riyadh Air's SVP of Marketing reveals why brand trust earned through operational consistency beats launch-day buzz. A lesson in credibility-first communications for CMOs.
news Australian Agency Ditches Traditional PSAs for AI-Powered Horror Films Sydney agency Emotive and AiCandy Australia prove entertainment-first storytelling beats traditional public health messaging. How AI production breaks budgetary ceilings for APAC marketers.