Timely updates on marketing, media, and communications developments in Asia.
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Verizon Value dropped award-winning Golin for a specialist social agency, signaling a major shift in how brands evaluate PR partners. What this means for generalist agencies.
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ION's WNBA bet drove 23.37M viewers and 700bp margin gains. Women's sports is now a US$256B market—and early movers lock exclusivity.
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Brands weaponizing economic anxiety through fake job appointments and ironic pricing stunts. Rowan Adams calls it "Recession-Indicating Creative"—but Asian CMOs should beware the long-term trust cost.
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Edelman's EMEA president exits after a decade amid flat revenue. Leadership departure signals mounting pressure on top communications agencies globally.
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WPP appoints new global client growth presidents as the advertising giant confronts 8% revenue decline, major client losses, and organizational complexity that has undermined execution.
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Major holding companies are acquiring sports marketing agencies. Ogilvy, Publicis, and Omnicom moves signal growth bets ahead of the 2026 World Cup and 2028 Olympics.
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Chat-based ads from Snapchat deliver 38-point awareness gains with 93% acceptance, marking a major industry shift away from feed advertising.
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Amazon collapsed content and ad-tech negotiations at its 2026 Upfront, signaling a shift toward bundled DSP sales. APAC leaders must understand how this changes platform negotiation power.
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Publicis boosts Arthur Sadoun's package 20% to match WPP and Omnicom CEOs. Three holding companies recalibrate executive pay simultaneously, signaling talent competition at the C-suite.
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US Soccer appoints Orchestra as PR Agency of Record for the 2026 World Cup, signaling how sports organizations are formalizing their communications strategy.
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73% of consumers use AI, but only 13% completely trust it. Asian marketers face a growing confidence gap as adoption accelerates.
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Heineken's shift to AI-powered marketing through Freddyai signals a broader trend: consolidation is narrowing the creative ecosystem, with brands repeatedly choosing the same agencies.