Timely updates on marketing, media, and communications developments in Asia.
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Miro acquires Reforge to embed AI-powered product strategy tools into its workspace platform. The deal signals how enterprise teams are shifting from building faster to deciding what to build first.
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Korean skincare brand Beauty of Joseon generated 68% of early UK sales through affiliate creators on TikTok Shop. The creator-first strategy outperformed paid advertising as K-Beauty searches surge 125% on the platform.
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WPP elevates Japan CEO Kyoko Matsushita to lead Creative APAC, overseeing six agency brands as part of its Elevate28 restructuring strategy.
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SaaS research platform Ideally names ArchiPro's former CEO as APAC Commercial Head, signaling aggressive enterprise expansion as regional B2B marketers struggle with research confidence gaps.
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OpenAI names Kiran Mani as first APAC Managing Director, signaling structural shift as Asia-Pacific hits 28% of global AI market. A major move for enterprise adoption across India, Southeast Asia, and beyond.
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Pepsodent launches brand-owned creator academy to combat oral health misinformation in Indonesia, training dental professionals as social media influencers.
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Australian radio networks rebrand parent company to Tapt Media to signal digital-first positioning to investors. Station brands 2GB, 3AW, 4BC, 6PR remain unchanged.
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Australia's ACCC issued its first financial penalty for undisclosed influencer promotions, fining PhotobookShop A$39,600. The ruling signals enforcement shift from warnings to active penalties for deceptive digital marketing.
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AI Overviews slash referral traffic by 47%, forcing Asian PR teams to abandon click-based ROI metrics entirely. Earned media citations now define visibility.
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Vodafone Australia launches post-merger comeback with Ali Wong, positioning network superiority against competitors charging for remote coverage. A case study in telco repositioning across Asia-Pacific consolidation.
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Decision intelligence firm Prophet hires nine staff across marketing, sales, and engineering as it scales from startup to growth-stage company serving 30+ enterprise clients.
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Publicis and Havas acquire Atomic 212° and Kaimera in major consolidation wave. Despite departures, independent agencies won 64% of media pitches, outperforming holding company rivals.