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Why Digital OOH Is Attracting Billions in Private Equity Capital
Private equity bid for oOh!media shakes Australian media stocks. Discover how sector M&A reshapes advertising and investor portfolios.
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Timely updates on marketing, media, and communications developments in Asia.
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eFishery Verdict Puts Indonesia's Startup Story on Trial
Gibran Huzaifah's nine-year sentence turns eFishery from Indonesian unicorn into a warning on startup governance, investor scrutiny and trust.
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Why Australian Publishers Are Abandoning Platform Dependencies
Australian publishers abandon platform dependency as Meta cuts deals and AI erodes traffic. Direct subscriptions now replace platform-driven revenue.
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Why Brands Built for Trust Become Targets for Slopaganda
LEGO was hijacked by Iranian propaganda videos. Brand leaders now face a new crisis: brand appropriation—when external actors exploit your visual identity.
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Salesforce Bets on AI Agents Over System Replacement for Asia's Enterprises
Salesforce's Agentforce Operations automates back-office workflows without system replacement—critical for Asian enterprises with legacy tech stacks.
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Anthropic Embeds Claude Into Adobe Creative Cloud and Blender
Anthropic embeds Claude into Adobe Creative Cloud, Blender, and other tools, signaling a shift from chatbots to embedded AI agents.
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Survey: 59% of Firms Deploy AI But Only 35% See ROI
New Harvard Business Review survey reveals the AI paradox: 59% of firms deployed AI, but only 35% report ROI improvements. Legacy systems and integration gaps are blocking value realization.
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Wegovy's Oral Pill Triggers Shift From Clinical to Consumer Branding
Novo Nordisk's oral pill removes the injection barrier, forcing brands to compete on education and trust. Why Asian marketers have a credibility advantage.
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Australia's Independent Publishers Launch Alliance to Survive Sector Collapse
Australia's independent publishers form alliance to survive sector collapse. Coalition strategy emerges as alternative to acquisition.
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Singapore's Cata Raises $5.3M to Help F&B Escape Platform Fees
Singapore's Cata raised $5.3M to help Asian F&B operators escape platform commission fees and own customer data. Guzman y Gomez Singapore saw digital sales double.
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How Quill Generated 212M Impressions in Three Months for Abu Dhabi Games
Quill's integrated campaign for the Open Masters Games Abu Dhabi generated 212 million impressions in three months, reshaping how the nation views aging and competitive sport.
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APAC Crisis Communications: The Cost of Liability-First Messaging
Green SM's tone-deaf crisis response alienated the Indonesian public within hours. KAI's empathetic approach became the benchmark.