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Meta ANZ Sales Chief Departs After 14-Year Tenure
Meta's ANZ advertising chief Naomi Shepherd exits after 14 years with no named successor, leaving a director-level vacancy as the platform navigates regional sales strategy.
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Timely updates on marketing, media, and communications developments in Asia.
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VML India Appoints Roy as Managing Partner, Khanna as CSO
VML India names Kunal Roy as Managing Partner and Shekhar Khanna as Chief Strategy Officer, completing a 12-month leadership restructuring at the WPP-owned creative agency.
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Why Brands Are Moving Social Strategy Into Gaming Platforms
Brands are shifting social strategy to gaming platforms as Roblox replaces traditional social media for Gen Alpha engagement. Monde Nissin's SUMO World campaign shows how physical-to-digital mechanics drive loyalty.
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India's Sports Economy Surpasses US$2 Billion Milestone in 2025
India's sports economy crossed $2.134 billion in 2025, driven by cricket's dominance and media spending surpassing sponsorship. CMOs must understand this market's structural shift toward equity partnerships with athletes.
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Australia Issues First Influencer Fine for Undisclosed Paid Promotions
Australia's ACCC issues its first financial penalty for undisclosed paid influencer promotions, fining PhotobookShop A$39,600. Marketers must now disclose all influencer arrangements or face enforcement action.
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Grab Acquires Foodpanda Taiwan for US$600M in First Asia Expansion
Grab expands beyond Southeast Asia with its $600M acquisition of Foodpanda Taiwan, entering a high-income market with 10% delivery penetration and strong growth potential.
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Why APAC Luxury Brands Must Recalibrate for Rising Ultra-Wealthy Thresholds
Australia's richest list entry threshold hits US$750M as Asia-Pacific ultra-wealthy population surges. Luxury brands must recalibrate strategies as wealth concentration reshapes target markets.
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Why Heritage Brands Are Betting on Customization as Loyalty Driver
Heritage brands are leveraging customization to deepen customer loyalty. Sanrio and Converse's joint collection uses personalization and character collectability to drive repeat engagement across age groups.
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Why Traditional PR Fails Against Organized Indigenous Advocacy
Resource companies face a new communications reality as organized Indigenous groups outmaneuver traditional PR tactics. The Murujuga campaign shows why CMOs must rethink stakeholder engagement in Asia-Pacific.
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Why Women Leaders Are Reshaping the Middle East Creative Sector
Female executives are redefining the Middle East's creative economy as Dubai targets 5% GDP contribution from creative industries. A New York Festivals panel explores how women are shaping regional brand-building strategy.
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Meta Launches Creator Fast Track With $3K Monthly Guarantees
Meta guarantees $1K–$3K monthly payments to established creators who post on Facebook. The program signals intensifying competition for creator talent across platforms.
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Nestlé's KitKat Launches F1 Partnership With 350kg Chocolate Car
Nestlé's KitKat launches official F1 partnership with 350kg chocolate car at Silverstone, expanding activation across 60 countries with localized Asia strategies.