Timely updates on marketing, media, and communications developments in Asia.
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Guardian Malaysia challenges cash-gifting tradition with wellness products, partnering with local fashion brand Fiziwoo and offering up to 50% discounts to reframe Hari Raya gifting as health-focused.
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Dentsu ANZ creates first dedicated Chief Data and Technology Officer role, signaling how Asia-Pacific agencies are restructuring to compete on AI capabilities.
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Aspermont completes 250-for-1 share consolidation effective March 2026, marking a capital markets milestone after eight years of digital transformation from print to subscription.
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Chery Motor puts its Australian media account up for pitch as UM's contract expires end-2026, marking the second consecutive two-year agency cycle for the Chinese carmaker.
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Havas Thailand creates new Head of Strategy & Growth role for Navinda Kittisubkul, signaling the agency's push for integrated, AI-powered solutions across Southeast Asia.
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Mediaplus Group establishes Southeast Asia headquarters through joint venture with The Media Shop, combining global AI capabilities with 17 years of regional expertise.
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Mediaplus Group launches Singapore hub through joint venture with The Media Shop, combining AI-powered technology with 17 years of regional expertise to capture Southeast Asia's booming media market.
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Gold Coast agency Edge Marketing expands paid media leadership with Tika Hasborth's appointment, signaling how independent agencies are deepening specialist capabilities to compete with larger networks.
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Spark Foundry's 'intelligent disobedience' positioning challenges agencies to move beyond predictable data-driven strategies. The Southeast Asia Media Agency of the Year argues cultural relevance and bold creativity deliver competitive differentiation.
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Only 5% of APAC shoppers trust AI-generated brand content, the lowest globally. Despite heavy AI adoption, consumers are rejecting low-quality automated marketing at scale.
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TikTok Radio debuts across 28 U.S. stations with 25 creator-hosted podcasts, signaling how social platforms are formalizing broadcast infrastructure. CMOs should watch this platform convergence model already scaling in Asia.
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Australian wealth manager LongView appoints RCJ to drive brand and performance media for HomeFlex. The shift signals how APAC wealth firms are moving beyond events toward measurable client acquisition at scale.