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LEGO APAC Marketing Director Rohan Mathur Exits for Fractional Leadership
APAC marketing leaders are exiting corporate for fractional roles, revealing a structural shift in how Asia's CMOs build their careers.
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Timely updates on marketing, media, and communications developments in Asia.
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Roblox Hikes Developer Pay 42% Amid 146 Lawsuits Over Child Safety
Roblox raises DevEx rate 42% for adult games amid 146 federal lawsuits over child safety. APAC brands must reassess platform risk.
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PR Agency 'Best Places to Work' Awards Hide Methodological Gaps
Best-place-to-work certifications lack transparency on participation pools and survey response rates. Hard data shows PR agency stress and turnover rising despite awards proliferation.
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OpenAI Builds Privacy-First Ad System for Europe
OpenAI requires explicit user consent for ad tracking in Europe. A strategic move that signals the future of privacy-first ad platforms.
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CMS Courts Governance Crisis as Taib Family Feud Deepens
Family governance crisis at Malaysia's largest Sarawak infrastructure conglomerate threatens leadership and shareholder confidence.
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GE HealthCare Embeds Communications in Global Markets Overhaul
GE HealthCare promotes Allison England to lead global markets communications. The restructuring elevates comms inside the company's top commercial team, signaling how healthcare brands now embed strategy into growth.
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Publishers Ditch Advertising for AI Licensing Revenue
Publishers are abandoning advertising for AI licensing deals. USA Today and News Corp are optimizing revenue per user while cutting ad-supported traffic, signaling a fundamental restructuring of publisher economics.
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Reputation Failures Start With Org Design, Not Communications
Reputation management is an organizational design challenge, not a communications problem. Sillin's case shows why dedicated structure and CEO backing matter more than messaging.
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Merkle MENA Centralizes Five CXM Practices Under Single Leadership
Merkle MENA consolidates five customer experience practices under unified leadership with Deepak Mankani's promotion. A strategic shift toward integrated CXM delivery across the Dentsu network.
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Agencies Spend $30K/Month on AI Visibility Tools They Say Can't Be Trusted
Agencies pay $30K monthly for AI visibility tools that produce inconsistent results. A critical look at market skepticism and unproven ROI.
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Australian Mainstream Audiences Have Shifted. Brand Strategy Hasn't
Over 51% of Australia is multicultural. Yet only 10% say brands reach them effectively. That's a A$100B revenue gap.
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YouTube's Creator API Solves Data Problem, Not Commerce Problem
YouTube's Creator API opens performance data to marketers, but e-commerce attribution remains a critical gap. CMOs must rethink strategy.