Timely updates on marketing, media, and communications developments in Asia.
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APAC agencies are walking away from short-term engagements as client instability and staff turnover make partnerships unsustainable. BMF's one-year Westpac exit signals a broader industry shift.
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OMD appoints diversity expert Harry Jayaweera as Managing Partner in Brisbane, signalling aggressive growth strategy ahead of 2032 Olympics. The move strengthens the agency's multicultural media capabilities.
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Shopee claimed Overall Brand Champion at MARKETING-INTERACTIVE's 13th PR Awards, winning eight trophies across cultural, literary, and SME campaigns. A dominant performance signalling eCommerce's growing PR influence in Asia.
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Apple's free unified Business platform consolidates device management and brand visibility tools, signaling a major pivot toward enterprise customers and advertising revenue growth.
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Sony's CEO warns that 30-minute pre-show ad blocks are driving audiences away as reserved seating lets them skip ads entirely. Cinemas must compete with streaming's targeted formats or lose ad budgets.
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Ad tech deal volumes collapsed 11% in Q1 2026 while AI funding exploded past $400B. Strategic buyers are now hunting for incrementality measurement and identity resolution capabilities.
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R/GA and G42 launched Alpha.G42.ai, replacing traditional websites with conversational AI that generates personalized content for each visitor. Brands must adapt as 80% of searches now result in zero clicks.
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Havas APAC revenue dropped 6.2% in Q1 2026 due to client losses in China and Singapore, offsetting solid North American growth. The holding company is using acquisitions to rebuild regional momentum.
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Lauren Winter steps down as FleishmanHillard's global consumer culture chief after 11 years, amid Omnicom's largest restructuring and widespread talent departures across the agency network.
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Nespresso Singapore's marketing head exits after 7 years to launch independent ventures. CMOs are increasingly choosing entrepreneurship over corporate roles, signaling a retention crisis traditional compensation cannot solve.
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OpenAI's new conversion tracking pixel enables performance advertising measurement, challenging Google and Meta for ad budgets with $2.5B projected 2026 revenue.
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MrBeast's US$5B media empire seeks its first CMO to reduce founder dependence and prepare for IPO. A structural shift signaling creator economy maturation.