Timely updates on marketing, media, and communications developments in Asia.
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REBORN appoints Harvard-trained Mike Bubenicek to close Australia's creative AI gap. The hire targets the 32-point divide between surface-level AI adoption and strategic integration in local agencies.
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AKQA Australia names The One Club's third-ranked strategist Kyle Duckitt as Executive Strategy Director, completing a five-discipline leadership build to compete for complex client assignments.
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Burson ANZ leader Tom Horn departs for in-house role as WPP considers selling its global PR business. Second senior exit in weeks signals leadership instability.
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News Corp Australia debuts Glamour as a digital-first brand in June 2026, expanding its Condé Nast portfolio with social-first content targeting young Australians.
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Assembly Global replaces its APAC CEO with a federated leadership model following the ADK Global acquisition. What this means for agency consolidation in Asia.
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Dubai's RTA shifts from enforcement to emotional messaging with 'Drive Like Your Mother is Watching.' Saatchi & Saatchi's maternal voice strategy targets everyday habits, proving behavioral compliance works better than penalties.
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Possible Conference secures 55% sponsorship growth and 292 sponsors for 2025, while shifting content distribution from X to YouTube. A sign of how major B2B events are diversifying platform partnerships.
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Airbnb Australia restructures its entire marketing roster, appointing We Are Social for influencer and social programs while Ogilvy PR takes over communications. A strategic reset targeting Australia's A$7.5B social ad market.
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ARN's US$200M talent contract creates investor vulnerability as market capitalization swings expose concentration risk in Australia's broadcast sector.
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Omnicom secures IBM's global media mandate across Americas, EMEA, and APAC, beating WPP and Publicis. The win signals post-merger scale advantages in competitive pitches.
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Indonesia's 150M gamers drive a US$14B gaming opportunity by 2030, but most brands are failing to localize strategies. Creator-led discovery, not paid ads, drives adoption.
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Independent agencies captured 64% of new Australian advertising business in 2025 as AI enables small teams to match holdco output. Dentsu and WPP report massive losses.