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WPP Media Wins KFC and Pizza Hut Singapore Media Mandate
WPP Media displaces Havas to win consolidated media mandate for KFC and Pizza Hut Singapore, with AI platform WPP Open cited as the decisive factor in the competitive pitch.
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Timely updates on marketing, media, and communications developments in Asia.
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Why App Marketers Are Moving CTV Budgets to AI-Driven Platforms
App marketers are moving CTV budgets to AI-driven platforms after Moloco delivered 1.5x higher ROI than mobile. Here's why performance measurement is reshaping TV ad buying.
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MAF Converts 400+ Gaming Players Into Mall Shoppers via Exscape Campaign
Majid Al Futtaim turned a mobile game into a retail conversion tool, generating 400+ voucher redemptions at City Centre Deira. A phygital playbook for converting gaming audiences into in-mall spenders.
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Dana Tahir Named First Arab Woman to Lead Cannes Lions PR Jury
Dana Tahir becomes the first Arab woman to lead Cannes Lions PR Jury, signaling growing MENA representation in global creative awards and setting new benchmarks for industry leadership.
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Publicis Media Wins US$10B in New Billings as Market Contracts
Publicis Media captured $10B in new client billings in 2025, ranking #1 globally while the broader pitch market contracted 4%. A breakdown of how the holding group dominated agency new business rankings.
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Domino's ANZ Appoints Du Plooy as CMO Under New CEO Strategy
Domino's Pizza Enterprises appoints Dewald Du Plooy as ANZ CMO under new CEO Merrill Pereyra's franchise-focused strategy. The leadership sequence signals a disciplined marketing overhaul.
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Highwire Launches AcroAI, Agentic Platform for Enterprise Marketing
Highwire's new AcroAI platform deploys specialized AI agents to deliver real-time strategic insights for marketing leaders. The SOC 2-certified tool addresses a critical gap: 70% of CMOs see agentic AI as transformative, yet only 7% report strong effectiveness.
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Sydney Morning Herald Appoints Jordan Baker as Editor at 195-Year Mark
Jordan Baker becomes editor of Australia's 195-year-old Sydney Morning Herald, signaling continued investment in print despite structural revenue declines across Australian media.
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Burson Dissolves Axicom Leadership, Folds Tech Unit Into Global Structure
Burson dismantles Axicom's standalone C-suite and folds the tech unit into global operations. Three senior executives depart as WPP pursues cost efficiency under Elevate28.
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Fortune Asia Appoints Three Senior Leaders to Expand CEO Networks
Fortune Asia names Andrew Staples and Lee Williamson as editorial directors and Yuko Tsukada as Brand Studio head, consolidating editorial, events, and branded content under unified regional leadership.
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Why Anthropic's Lower Seat Fees Mask Higher Total Costs
Anthropic's lower seat fees mask higher total costs through token-based usage billing and mandatory spending commitments. Marketing teams face seasonal workload penalties.
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Luxury PR Agency The Qode Expands to Egypt and India
Dubai-based luxury agency The Qode enters Egypt via partnership with Flare PR and opens Mumbai office, capitalizing on rising client demand and India's projected $28B luxury market by 2030.