news Publicis Acquires Two Indonesian Agencies as Rivals Cut Staff Publicis acquires two Indonesian agencies amid industry-wide consolidation. The deal adds 150 professionals while Omnicom and WPP slash 15,200 combined staff.
news How Agoda Is Winning Travel Customers Without Their Own App Agoda embedded hotel booking into South Korea's largest digital bank, reaching 20M monthly users. A structural shift in how OTAs acquire customers by meeting them where they already spend time.
news Amazon Monetizes AI Shopping Engine—Again AWS launches Agentic Shopping Assistant for retailers, the same AI engine behind 300M Amazon customer sales. Retailers now control branded conversations instead of outsourcing to ChatGPT and Gemini.
news Why CRM Audit Tools Are Becoming Infrastructure, Not Optimization CRM audit tools become critical governance infrastructure. OrgAssure reveals wasted licenses and technical debt holding back AI initiatives.
news NPS Scores Don't Predict Defection: New Research Challenges Marketing Dogma Research from Australian firm 5D reveals NPS scores fail to predict defection. For APAC CMOs, the findings expose a measurement gap that's reshaping retention strategy.
news Publicis Doubles Indonesia Bet as Industry Retreats Publicis acquires Inter Pariwara Global and iLab in Indonesia, consolidating 150 professionals into Spark Foundry. A strategic bet amid industry divestment.
news Australia Launches First National Campaign on Perimenopause Australia's government launches its first national perimenopause awareness campaign via Ogilvy, targeting women 35-55 with a normalized, destigmatized conversation approach.
news Floyi Brings SEO and AI Search Tracking Into One View Floyi launches Visual Map to unify SEO performance, AI search visibility, and competitor data. CMOs can now track content across Google Search, AI Overviews, and ChatGPT in one dashboard.
news NorthStar Insights Flips India Advisory Model: 60% Senior Staff in Every Team NorthStar Insights launches Mumbai office with 60% senior staff on every team. A structural bet against the execution-only advisory model dominating India's $2.4B market.
news Strategic Hiring in APAC: Why Boutiques Are Winning Talent Wars Australian boutique Via hires senior talent from top firms. Financial services agencies are winning the talent wars through integrated communications strategies.
news ARN Promotes Donna Gordon to CMO as Audio Transformation Accelerates ARN elevates Donna Gordon to CMO as it pivots into multi-platform entertainment. A look at what the role means in an audio market shifting to digital and live experiences.
news Philips Elevates Comms Chief as Healthcare Faces AI Reckoning Healthcare's biggest names are elevating communications to the C-suite as AI reshapes patient discovery and regulatory trust. Philips' appointment of Steve Heywood as SVP signals a broader shift.