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Adcolor Turns 20, Shifts Strategy as DEI Support Crumbles
Adcolor marks 20 years by shifting from traditional DEI conference model. As corporate support crumbles, it pivots to distributed community programming.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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WPP Backs US$14.8M CEO Bet on AI Transformation Amid Downturn
WPP shareholders approved a $14.8M pay package for new CEO Cindy Rose, a 37% jump amid revenue decline. The board's bet: technology transformation leadership commands premium compensation.
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Why Asian Brands' AI Content Looks Identical—and How to Fix It
Asian brands' AI content looks identical because they feed models the same public sources. Build proprietary RAG libraries to break through.
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Amplitude Gets Statsig Code, But Not the Team Behind It
Amplitude acquires Statsig but the original engineering team stays at OpenAI. What it means for customers relying on the platform's innovation and support.
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Fox News Ties 30th Birthday to America's 250th in Milestone-Stacking Campaign
Fox News ties anniversaries to boost brand credibility without alienating audiences. Asia CMOs can apply this milestone-stacking strategy to regional campaigns.
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Heineken Tests Participatory Activation in Singapore
Heineken's First Sip House lets guests complete their own beer and food pairings in Singapore. A shift from passive tasting to active participation is reshaping premium brand activations across Asia.
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Victoria's Secret's Real Problem Isn't Sales—It's Trust
Victoria's Secret appointed Josephine Bertrams as CCO, signaling a shift from sales-focused strategy to stakeholder trust. For APAC marketers, the hire reveals how brands build credibility during activist investor pressure.
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Humanitarian Nonprofit Corus Appoints 'Miracle on Hudson' Crisis Expert Jim Olson as First CCO
Humanitarian nonprofit Corus hires 'Miracle on Hudson' crisis communications expert Jim Olson as its first CCO, signaling organizations now prioritize communications strategy.
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APAC Brand Trust Hits COVID Lows—Here's How Ukrainian Firms Broke the Cycle
Brand trust in Asia plummets to COVID lows. Four Ukrainian companies reveal crisis playbook: humanize organizations, skip defensive metrics.
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Why Generic AI Content Is Killing Your Competitive Edge
Differentiation comes from internal inputs competitors can't access: sales calls, SME knowledge, product data. Beat generic AI content.
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The AI Backlash Brands Didn't See Coming
AI adoption hit 73%, but consumer trust plummeted. Brands pushing automated solutions without human oversight risk backlash. What marketers need to know.
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Portfolio Diversification Becomes Publisher Survival Strategy
NYT grew digital ad revenue 31.6% by diversifying content surfaces and using first-party data. A winning playbook for publishers facing Google and Meta competition.