Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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R/GA and G42 launched alpha.G42.ai, replacing traditional websites with conversational AI that generates personalized content in real time. Brands now target both human visitors and AI agents across ChatGPT, Gemini, and Perplexity.
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ATime&Place launches DEEP, a new division targeting Gen Z and Gen Alpha through immersive digital experiences. The move capitalizes on $12 trillion in projected spending power by 2030.
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Nine displaces Foxtel in exclusive netball broadcast deal, expanding free-to-air access across Super Netball, Australian Diamonds, and World Cup 2027. The shift prioritizes broader audience reach over subscription-gated content.
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Japanese skincare brand Hada Labo taps Gen Z influencer ANNA from MEOVV as its first APAC ambassador, capitalizing on Southeast Asia's 10%+ annual influencer marketing growth.
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Australian media agencies show zero tolerance for unprepared sales pitches and irrelevant outreach. New research reveals six behavioral shifts reshaping how agencies expect to be engaged by media sellers.
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Pacvue Agent lets brands manage Amazon ad campaigns using plain language instead of manual dashboards. Early adopters report 200x faster workflows and up to 54% performance gains.
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Amazon postponed a controversial advertising payment system change after seller backlash, offering transition credits to manage the shift away from credit cards.
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Dairy Farmers transformed Melbourne's iconic Skipping Girl sign into a screen addiction awareness campaign, generating major earned media with zero paid spend. The activation distributed 8,000 skipping ropes across 270 Australian schools.
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AI coding tools are forcing publishers to renegotiate vendor contracts, with SaaS providers cutting prices over 50% to retain clients. Marketing leaders can leverage this shift for better negotiating terms.
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Publicis advised clients to stop using The Trade Desk after an independent audit found three contractual breaches. Asia-Pacific CMOs should verify which programmatic spend falls under their MSA.
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The FTC orders three major ad holding companies to end coordinated brand safety restrictions that discriminated against publishers based on political viewpoint. A landmark antitrust settlement reshaping how agencies advise clients on ad spending.
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Mike Sitrick reclaims his crisis communications agency after 17 years under Resources Connection ownership. The buyback signals a strategic shift away from boutique PR in consolidating markets.