news
Why Adidas Is Betting EUR 250M on Anti-Achievement Marketing
Adidas flips sports marketing with a EUR 250M World Cup campaign celebrating backyard play over elite achievement. A shift other brands will follow.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
news
The Enterprise AI Adoption Gap Just Got Smaller
monday.com rebuilt around AI agents to solve enterprise adoption. 250,000+ customers can deploy agents without technical expertise or leaving existing security controls.
news
adidas Bets $1B on Celebrity While Rivals Double Down on Algorithms
adidas bets $1B on celebrity for World Cup 2026 while Nike and rivals lean algorithmic. A strategic pivot on brand-building in the age of AI.
news
Nigeria's First DV360 Billboard Campaign Proves Africa's DOOH Market Has Arrived
Polygon ran Nigeria's first enterprise-grade DV360 billboard campaign for Schweppes, proving Africa's programmatic DOOH market has reached global maturity with 500+ geo-targeted ad versions across Lagos.
news
Snap Launches Promoted Places to Drive Store Traffic
Snap's Promoted Places drives real store traffic—Carl's Jr. saw 18% lift. Here's how this location-based ad format is reshaping retail discovery in GCC.
news
Times Network Appoints The Vantage as Exclusive MENA Commercial Partner
Times Network appoints The Vantage as exclusive MENA commercial partner. CMOs can now access Indian media at scale through a single Dubai-based entity.
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The Real Questions About Cloudinary's AI Agent Strategy
Cloudinary launched AI agents for visual asset management. Explore the critical questions about ROI, portability, and enterprise deployment at scale.
Media
Ziff Davis Buys Four Legacy Media Brands for Under US$20 Million as AI Floods the Open Web
Ziff Davis acquires legacy media brands (Dwell, PopSci, Domino) for under $20M as AI-generated content floods the open web, collapsing digital media economics and increasing the premium on trusted editorial voices.
news
Email CTR Metrics Mislead Marketers 93% of the Time
Click-through rates predict revenue outcomes only 7% of the time. Learn why most email A/B tests are statistically unreliable and how to measure what actually matters.
news
The CMO Title Is Disappearing Across Asian Telecom. Here's Why.
Indosat replaces CMO with Chief Growth Officer, signaling a shift in how Asian telcos structure leadership around AI and personalization.
news
Murdoch Succession Payout Fuels $300M Bid for New York Magazine
James Murdoch's $300M bid to acquire New York Magazine and Vox Media's podcast network signals a major Murdoch media empire split. What it means for communications executives planning earned media.
news
EU AI Act Enforcement Begins August 2026: DAM Metadata Is Your Proof
DAM systems are becoming mandatory compliance infrastructure as EU AI Act enforcement begins August 2026. Agencies face $750-150K liability per asset for unlicensed content in AI training workflows.