Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
news
Dubai's RTA shifts from enforcement to emotional messaging with 'Drive Like Your Mother is Watching.' Saatchi & Saatchi's maternal voice strategy targets everyday habits, proving behavioral compliance works better than penalties.
news
Possible Conference secures 55% sponsorship growth and 292 sponsors for 2025, while shifting content distribution from X to YouTube. A sign of how major B2B events are diversifying platform partnerships.
news
Airbnb Australia restructures its entire marketing roster, appointing We Are Social for influencer and social programs while Ogilvy PR takes over communications. A strategic reset targeting Australia's A$7.5B social ad market.
news
ARN's US$200M talent contract creates investor vulnerability as market capitalization swings expose concentration risk in Australia's broadcast sector.
news
Omnicom secures IBM's global media mandate across Americas, EMEA, and APAC, beating WPP and Publicis. The win signals post-merger scale advantages in competitive pitches.
news
Indonesia's 150M gamers drive a US$14B gaming opportunity by 2030, but most brands are failing to localize strategies. Creator-led discovery, not paid ads, drives adoption.
news
Independent agencies captured 64% of new Australian advertising business in 2025 as AI enables small teams to match holdco output. Dentsu and WPP report massive losses.
news
Meta is forecast to surpass Google in global digital ad revenue for the first time by 2026, driven by AI tools and Reels growth. A major shift in the ad market hierarchy.
news
Vinyl Group restructures leadership with ByteDance veteran Jonathon Oake as COO following US$10.5M Val Morgan Digital acquisition. The deal adds BuzzFeed, LADbible, and Fandom to its portfolio.
news
Australian consultancy SOLVD joins a growing trend of independent agencies adopting group structures to scale without holding company overhead. APAC independents are competing at group scale through specialist divisions and hybrid partnerships.
news
Publicis study reveals 27% of TikTok trends last beyond two weeks, with algorithmic decay and creator participation determining longevity over virality. Critical insight for Asia marketers planning social campaigns.
news
System1 launches AI-powered creative measurement features across 81 markets, including Asia-Pacific. Instant Insights and predictive emotional response tools help marketers evaluate ads faster before launch.