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82% of Enterprises Deploying AI Agents Have No Governance Plan
82% of enterprises deploying AI agents lack governance plans. This liability gap is costing CFOs, CMOs, and compliance leads in regulatory and operational risk across APAC.
Leighton Cosseboom
Founder of Mission Media. A marketing entrepreneur and veteran operator in Southeast Asia, leading corporate comms at Dunkin' Indonesia and PR & IR at DailyCo. Ex-CMO at ACV Capital, founder of C2 Media, and former Tech in Asia senior editor.
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Garmin Frames Motherhood as Athletic Training in APAC Campaign
Garmin's Mother's Day campaign reframes motherhood as athletic training via wearable data. But does it signal genuine commitment to women's health, or premium femvertising timed for maximum sales?
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Duncan Painter Exits Omnicom Commerce Role
Duncan Painter, the executive who negotiated Omnicom's US$835 million Flywheel acquisition, has stepped down. Christine Gambino takes over Omni; Alex McCord oversees Omnicom Commerce. A leadership split worth watching from Asia.
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Omnicom Oceania Backs 1,000-Employee MiniMBA Push in Marketing Effectiveness Play
Omnicom Oceania committed more than 1,000 client-facing employees across Australia and New Zealand to Mark Ritson's MiniMBA in Marketing — a multi-year capability play framed as a shift from extracting customer value to creating it, amid AI-era CMO pressure.
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Influencer Marketing's Equity Shift Stalls Despite Creator Platform Anxiety
Creators want ownership stakes, but brand adoption of equity partnerships remains minimal. Market demand simply doesn't match the narrative.
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Awin Warns Affiliate Marketing Automation Eroding Publisher Trust
Awin highlights how marketing automation tools are eroding publisher trust in affiliate partnerships. The affiliate network warns of growing threats to relationship-based marketing in Asia-Pacific.
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Nine Consolidates 120 Newsroom Systems Into Cloud-First Operation
Nine consolidates 120 systems into cloud and compresses 100 job titles into nine. Real-time, multi-platform workflows are reshaping how CMOs pitch broadcast media.
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Six FaZe Creators Launch CORE Group at $20M Content House
Six FaZe creators launched CORE, a $20M creator-owned content house. The move signals a broader industry shift toward creator control and away from corporate ownership models.
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WPP Reports 6.7% Decline as Real Culprit Emerges: Client Losses
WPP's 6.7% Q1 decline masks deeper problems: client losses account for 500–600 basis points of revenue headwind, not Middle East conflict. For APAC leaders, the real risk is energy supply disruption, not headline uncertainty.
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CNN Overhauls Newsroom With Creator-First Hiring Model
CNN launches creator-first journalism in Doha with Bou Mansour, signaling a global newsroom pivot toward audience-independent storytelling.
Partner Insights
Jack Playfair of M+C Saatchi: Brands Need to Earn a Role in Culture
Jack Playfair of M+C Saatchi Sport & Entertainment on culture-led partnerships, creators and why sport sponsorship needs long-term value.
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Chess.com Pushes Into Ad Revenue After 250M User Milestone
Chess.com Aggressively Pivots to Ad Revenue After 250M Users, But Faces Tension Between Monetization and UX.