News
YouTube Dominates Asia's Living Rooms While Instagram's TV App Remains Unproven
YouTube dominates Asia's living rooms with 79M Southeast Asian viewers, while Instagram's TV app remains unproven. CMOs must decide where 2026 budgets go.
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DFI Retail Turns Guardian and IKEA Indonesia Into Consultation-Led Retail Experiences
Guardian and IKEA Indonesia are ditching transaction-focused retail for consultation-led experiences. Here's how halal certification and digital tools are driving growth.
News
BYD Overtakes Tesla, Shifting Global EV Brand Leadership
BYD overtook Tesla as the world's largest EV seller by prioritizing local pricing and product iteration over global uniformity. CMOs must rethink brand leadership in a value-driven market.
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AI Agents Come for the Marketing Stack as Meta Acquires Singapore’s Manus
Meta's Manus acquisition signals AI agents are moving from chatbots to workflow automation. CMOs must prepare for agents handling media buying, reporting, and campaign optimization.
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Supermarkets Lead Smart Cart Adoption With APAC Set for Fastest Growth
Smart carts are becoming retail media goldmines. APAC adoption will outpace global growth as 62% of consumers demand faster checkout and personalized offers.
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Indonesia to Enforce Child Social Media Restrictions Starting 2026
Indonesia's new child safety rules starting 2026 will force platforms to rethink youth ad targeting and data collection. CMOs must prepare compliance strategies now.
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South Korea’s "Poverty Challenge" Trend Sparks Backlash, Raises Questions on Luxury Messaging
South Korea's viral "poverty challenge" exposes how luxury messaging backfires when tone-deaf. CMOs must rethink wealth positioning as Gen Z demands empathy over status signaling.
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Coupang Data Leak Sparks Investigation, Tests Customer Trust in Asia
Coupang's data leak investigation tests customer trust across Asia as regulators demand tougher penalties. CMOs must treat security breaches as retention crises, not compliance checkboxes.
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Paramount’s Latest Warner Bros Bid Faces Pushback, Keeping Netflix in the Lead
Paramount's revised Warner Bros bid faces shareholder pushback as Netflix's lower offer gains traction. For CMOs, this signals which streaming giant will control premium content and Asia's growing Gen Z audience.
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Regulators Back Off Full Shein Ban, But Pressure On Fast Fashion Grows
Shein dodged a full French ban, but regulators are tightening the screws on ultra-fast fashion platforms. What's your compliance strategy?.
insights
Why EA Going Private Matters for Asia's Marketers and Gaming Audiences
EA's $55B Saudi takeover frees the gaming giant to invest aggressively in Asia's fastest-growing markets. CMOs must understand how private ownership reshapes gaming as a brand platform.
insights
Rakuten’s Affordable AI Strategy Offers a Lesson for Asia’s CMOs
Rakuten's AI generated US$65M in operating income by prioritizing cost-efficient, task-specific models over massive foundation models. A playbook for Asian CMOs under budget pressure.