brands

Jollibee’s Brand Sweep Shows the Power of Portfolio Architecture in Asia

Jollibee's three-brand sweep of ASEAN's top restaurant rankings reveals a portfolio strategy Western chains can't replicate. Here's why it matters for your competitive positioning.

news

Coda Unveils New Global Leadership Team After Completing Recharge Acquisition

Coda merges with Recharge to create a $1.75B global payments giant, consolidating Asian and European operations under Singapore leadership. Here's why the deal signals fintech's cross-border consolidation trend.

news

McCann Singapore Absorbs MullenLowe in Strategic Post-Acquisition Merge

McCann Singapore absorbs MullenLowe in strategic post-IPG merger, combining digital expertise with global network to compete with WPP and Publicis in Southeast Asia.

news

Havas Media China Bets on Joanne Zhou To Win Asia’s AI-Powered Market

Havas China promotes Joanne Zhou to lead AI-powered media strategy across Greater China, betting on localized AI tools to compete with GroupM and Publicis in Asia's digital advertising race.

news

Edelman Taps New Leaders To Power Vietnam Growth and APAC Strategy

Edelman appoints Vietnam MD and APAC strategy chief to drive regional expansion and coordinate cross-market growth in 2025.

news

YouTube Shorts Update Forces Asian Brands To Triple Output Overnight

YouTube Shorts' algorithm now buries videos older than 30 days, forcing Asian brands to triple weekly output or lose visibility entirely.

campaigns

Suntory’s -196 Mystery Gets Solved in Droga5’s Surreal New Films

Suntory finally reveals what -196 means in Droga5's surreal new films, turning three years of consumer confusion into a viral storytelling moment that educates while entertaining.

news

Netflix’s Bid for HBO and Warner Bros. Could Reshape Streaming in Asia

Netflix's $60B Warner Bros. bid could reshape Asian streaming by consolidating HBO and studio content. CMOs must prepare for major licensing shifts across India, Southeast Asia, and beyond.

news

Why Hepmil Sold to Publicis Instead of Raising Again

Hepmil's founders chose a Publicis exit over Series B funding, citing M&A execution risks. A cautionary tale for Southeast Asian startups as venture capital dries up.

campaigns

Central Rewrites Xmas Rules in Thailand With a Self-Gifting Twist

Central ditches gift-giving guilt with self-gifting campaign that drove 12% foot traffic growth. Thailand's retailers are winning by embracing real consumer behavior over holiday fantasy.

news

This Condom Brand is Measuring Couples’ Heartbeats to Prove Intimacy

SKYN measures couples' heartbeat synchronization in Japan to prove emotional connection over product specs. A bold biometric play that sidesteps sexual wellness regulations through relationship-focused storytelling.

news

Koto Rebuilds MassiveMusic Into a Single Powerhouse for Sonic Branding

MassiveMusic consolidates four music services into one unified brand to help CMOs build consistent sonic identities across markets.