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Nearly half of B2B SaaS companies have cut marketing roles due to AI. Wynter's report reveals the trend bypasses senior leaders while eliminating junior pathways, with lasting consequences for talent pipelines.
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Weber Shandwick lands a retained global brief for ROCKWOOL Group across EMEA and the US, signalling a major shift toward consolidated communications partnerships among industrial brands.
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Investor relations firms are consolidating around deep expertise. Prosek and Corbin show how agencies now win deals by offering specialized handling of M&A, restructurings, and crises.
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Bedford's $3,750/year program teaches content creation to corporate executives. With advisors from Google, Wharton, and YouTube creators, it signals how creator skills are becoming essential for professional credibility and enterprise communications.
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APAC brands are abandoning the follower count game. New research from Real Chemistry and Bayer shows that cultural fit, authentic connection, and measurable ROI—not reach—are what actually drive influencer success. Healthcare brands are proving compliance can be a competitive advantage.
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Charity: Water's hire of Krupp Agency signals a structural shift: nonprofits now treat communications as a core strategic investment, transforming the professional PR landscape.
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Deepfakes aren't the real problem. CMOs are ignoring a more dangerous threat: selectively true narratives weaponized to undermine reputation.
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Australian super fund HESTA launches campaign rejecting aspirational retirement ads. New approach targets 1M+ members with practical guidance instead of lifestyle imagery.
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Google search traffic to publishers dropped 33% globally by 2025. Media companies like People Inc. now earn more from platform sponsorships than search referrals.
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SCA CEO Rohan Lund exits 27 of top 34 leaders in first month, signaling ruthless post-merger restructure across TV, radio, and publishing. A$30M cuts ahead.
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ABC breaks decades of tradition hiring Reuters' Simon Robinson as news director. His investigative credentials and global wire service background signal a strategic editorial shift.