campaigns
Saudi Arabia Marketing: Localization Strategy Guide
Global brands in Saudi Arabia shift from campaign blitzes to consistent engagement. Agencies must embrace local culture, not checkbox localization.
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OTT Viewing Up 27% Ahead of 2026 World Cup: Singapore Advertisers Face Planning Crisis
OTT viewing in Singapore is up 27% as audiences shift across screens and dayparts ahead of the 2026 World Cup, forcing advertisers to rethink planning.
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PublisHer and Motivate Media Launch Structured Internship for Women in UAE Publishing
PublisHer and Motivate Media launch structured internship rotating women through editorial, marketing, sales, and digital teams in UAE. Closes June 30, 2026.
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From Production to Strategy: How Agentic AI Shifts IC Team Work
Workshop's agentic AI agent Cici automates IC email production, freeing teams to focus on strategy. How agentic AI differs from assistive tools and why it matters for APAC communicators.
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Why B2B Marketers Are Adding CTV to Their Ad Mix
CTV is no longer experimental. B2B marketers are using streaming TV to reach decision-makers with guaranteed attention while their competitors still focus on noisy digital channels.
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oOh!media Board Rejects Two Takeover Bids Worth Up to A$770M
Private equity and infrastructure investors bid for Australia's largest out-of-home advertising firm, but the board holds out for more.
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Saudi Arabia's Esports World Cup Transforms Brands Into the Main Event
Saudi Arabia's Esports World Cup transformed brands from sponsors to main events. Mastercard, Aramco, and stc show how companies became essential to gaming.
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YouTube Attribution Measurement: Why 40% of Creators Get Wrongly Cut
Most marketers can't measure YouTube creator performance accurately. Agentio's guide reveals why pixels fail and what measurement methods actually work.
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Campbell's Malaysia FMCG Campaign Strategy
Campbell's Malaysia targets urban women with emotional specificity campaign positioning comfort as daily relief. Built by all-women Havas team.
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How Wardah Solved a Hearing Aid Problem the Global Industry Ignored
Wardah built a hijab-compatible hearing aid, solving what global manufacturers missed. How cultural intelligence outpaced multinationals.
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Why Stakeholders Trust Human Crisis Responses Over AI
New research shows stakeholders trust human crisis responses over AI-generated ones. Here's why human judgment remains irreplaceable in high-stakes communications.
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L'Oréal Transforms Big Bang Into Startup Pipeline With 7 Active Pilots
L'Oréal's Big Bang moves from prize to pipeline: 7 startups in funded commercial pilots. A signal of how global brands source innovation from early-stage tech companies.