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Intuit Abandons Mailchimp Growth as Acquisition Signals Strategic Shift

Intuit tried to sell Mailchimp and couldn't find a buyer. Now the platform is in profitability mode with price hikes and frozen feature development. Here's what it means for users.

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GEO Measurement Flawed: AI Brand Testing Fails Beyond First Prompt

Single-prompt GEO testing captures only the least informed moment of buyer research. Data shows 70% of brands disappear between responses, making most visibility dashboards measurement theater for CMOs.

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How OOH Advertising Is Sold Doesn't Match How Audiences Actually Move

Out-of-home advertising sales don't match how audiences actually move through cities. What this means for brands building connected campaigns across Asia.

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Omnicom PR Consolidates Asia-Pacific Leadership Under New APAC CEO

Omnicom PR names Joanne Wong as new Asia-Pacific CEO, consolidating three agency brands and eliminating regional leadership roles in its third major restructure of 2026.

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Google's New AI Agents Cut Off 61% of Organic Search Traffic

Google's AI Agents cut organic clicks by 61%. APAC marketers must shift from search ranking to AI representation to stay visible.

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Vistar Study: 3D Creative Drives 67% Awareness Lift in Digital Ads

Vistar found 3D digital out-of-home ads drive 67% higher brand awareness. Media planners targeting over-50s see the biggest impact—here's what the data shows.

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APAC HR Leaders Overestimate Employee AI Readiness, Report Finds

New Cornerstone research reveals APAC HR leaders overestimate employee AI readiness by up to 46 percentage points. A management problem driving organizational risk.

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WPP, JLR Scrap Traditional Agency Model for AI-Powered Partnership

WPP and JLR restructure their partnership around AI and outcome-based fees. A model shift that reframes integrated marketing for luxury brands at scale.

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Splio Relocates Co-CEO to Barcelona, Signals Southern Europe Push

Splio relocates co-CEO to Barcelona as Spain and Portugal emerge as fast-growing AI adoption markets. The move signals a regional strategy shift for the CRM vendor.

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Six Major Spirits Brands Launch Sports Sponsorship Blitz

Six of the world's biggest whisky and bourbon brands have launched sports sponsorships within weeks of each other—and the timing reveals a deeper strategy to recruit younger drinkers amid shrinking markets.

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Tune Talk Launches Cloud-Native Network to Challenge ASEAN Incumbents

Tune Talk becomes ASEAN's first fully cloud-native mobile operator. The Malaysian telco is using cloud infrastructure and human-centered marketing to challenge regional incumbents.

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From 2% Recognition to Top 50: ServiceNow's Idris Elba Blueprint

ServiceNow's Idris Elba partnership boosted brand awareness from 2% to 20% in five years. A case study in emotion-driven B2B marketing strategy.