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Why Threads Brand Safety Is Now Table Stakes for APAC Advertisers
IAS expands Meta brand safety controls to Threads feed, completing coverage across Meta's four major advertising surfaces. APAC teams need to update campaign setups now.
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LANEIGE Pivots Beauty Strategy to Performance Over Novelty
LANEIGE shifts focus from novelty to performance with Neo Cushion launch. A case study in how mature beauty brands compete on substance, not trends.
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transcosmos and CREOK Partner to Manage TikTok Shop Operations in Japan
transcosmos partners with CREOK to provide full-stack TikTok Shop support in Japan, filling the gap in social commerce operations for brands entering the platform.
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Spotify's Disco Ball Icon Overshadowed 20-Year Milestone Campaign
Spotify's 20th anniversary disco ball icon flooded social with 300% spike in mentions, yet 56% was neutral noise. How a visual distraction buried the intimate 'Party of the Year(s)' feature.
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Samsung Brings Moomin to Art Store, Signals Shift in Brand Strategy
Samsung's Moomin partnership signals a shift in brand strategy: emotional connection now drives loyalty more than price. How heritage IP licensing is reshaping brand positioning across Asia.
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Southeast Asia's Halal Certification Maze Is Costing Billions in Tourism Revenue
Fragmented halal certification systems across Indonesia, Malaysia, and Thailand are costing the region billions in tourism revenue. A $320B market opportunity remains untapped due to lack of cross-border credibility.
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TBWA HAKUHODO Wins Six One Show Awards for Asian Innovation
TBWA HAKUHODO wins six One Show awards for Smart Eye Camera and CHEER SIGNS. Asian agencies are increasingly solving real problems for underserved communities.
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Google, Amazon and Netflix Will Control Half of CTV Ad Market by 2030
Google, Amazon and Netflix will command half the global CTV ad market by 2030. For Asian marketers, the battle for the living room is now.
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Why AI Ad Agents Are Collapsing the Economics of Video Production
AI ad agents now produce ads for $5-$8 in minutes, collapsing traditional production costs. APAC marketers must accelerate AI-native creative workflows to stay competitive.
brands
RIMOWA's Lifetime Guarantee Gets a Cinematic Upgrade
RIMOWA's "For a Lifetime of Lives" campaign uses premium filmmaking and endorsements from BLACKPINK's Rosé and Lewis Hamilton to reframe durability as legacy. A masterclass in heritage brand storytelling.
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M+C Saatchi Middle East Names Lana Bdeir as Chief Growth Officer
M+C Saatchi Middle East appoints Lana Bdeir as Chief Growth Officer, a newly created role to unify the agency's specialist services under one commercial leader as it competes for integrated mandates.
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AI Overviews Now Capture 58% of Clicks from Top Google Rankings
Google's AI Overviews suppress 58% of organic search clicks—up from 34.5% eight months ago. CMOs must move beyond traditional ranking metrics.