news Singapore's Tech Hiring Crisis Shifts to Skills Over Degrees Singapore employers face 95% hiring challenges for tech talent. The government and industry leaders are shifting to skills-based hiring with new programs targeting 1,000 placements to address the AI talent gap.
news APAC CMOs Don't Need Better Tools—They Need Better Governance Asia's marketing chiefs face a structural governance challenge, not a technology gap. The CMO Tension Report reveals that fragmented reporting lines and unclear decision-making are the real obstacles to marketing leadership effectiveness across APAC.
news The Earned-First Shift: How PR Is Reframing Its Role in Marketing Mix PR shifts from second-class to central strategy. CommsCon 2026: earned media outperforms paid 4.7x, reframing marketing hierarchy.
news Atlassian Opens Teamwork Graph to External AI Tools Atlassian opens its Teamwork Graph to external AI agents via new CLI and Rovo MCP Server. Organizational data becomes competitive advantage.
news Marketing Teams Can Now Audit Campaigns in Minutes, Not Hours Klaviyo's deepened partnership with Anthropic lets marketing teams audit campaigns in minutes instead of hours. CMOs can query live data directly inside Claude.
news Agentic Media Buying: Hype vs. Reality Agentic AI agents promise to cut ad intermediaries and boost publisher revenue, but adoption remains tiny. Holding companies own the very middlemen they claim to eliminate.
news WARC 2026: Digital vs Traditional Media Measurement WARC's 2026 report reveals a split: digital platforms optimize directly on business outcomes while traditional media lag with modeling. CMOs must navigate two distinct measurement landscapes.
news How Airlines Turn Rebrands Into Cultural Movements Saudia transforms from a service provider into a cultural brand through fashion partnerships and lifestyle extensions. How strategic sequencing builds credibility for heritage airlines.
news NBC Cuts Demo Gap with ABC to 76,000 Viewers on Strong Week NBC cut its demo gap with ABC to 76,000 viewers in April 2026, reflecting intensified competition raising the bar for PR pitches to broadcast news.
news The Mother's Day Shift: Why Non-Health Brands Now Own Wellness Flower brands talk anxiety. Food delivery apps launch spas. BetterHelp pledges 125,000 therapy hours. Non-health brands are dominating wellness positioning with data-driven campaigns.
campaigns Why Asia's Best Campaigns Skip Big Budgets for Cultural Truth Cultural truth beats big budgets: Cathay's archive film, Thailand's road signs, Samsung's Henry, Flipkart's village, and Woodstock's fictional star prove it.
news Ukrainian Brands Built Trust During Wartime, Proved Empathy Drives ROI Ukrainian brands' wartime empathy campaigns proved ROI. Four case studies reveal genuine community connection outperforms traditional marketing tactics.