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52% of B2B Tech Leaders Now Prefer AI Search Over Google
52% of B2B leaders now prefer AI search over Google. A structural shift reshaping how Asian marketing teams reach buyers.
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Volt Factor Launches to Monetize Creator IP Through Licensing
Volt Factor brings IP licensing infrastructure to creators. APAC brands now must navigate licensing-first partnerships instead of direct creator deals.
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Smosh Hires MTV Executive as First Chief Content Officer
Smosh names its first Chief Content Officer from Paramount. The creator economy is importing TV executives to formalize growth at scale.
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Diageo CMO Departs as Lewis Pivots to Affordability Strategy
Diageo's new CEO Dave Lewis is dismantling the premiumization strategy that failed to deliver. This leadership shake-up signals a shift toward affordability as consumer wallets tighten.
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Deloitte and Zoom Cut Parental Leave—Will APAC Follow?
Deloitte and Zoom slash parental leave benefits, raising alarms for APAC multinationals facing talent and reputation risks as cost cuts spread industry-wide.
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Why Local Authenticity Now Trumps Global Templates in Marketing
Campaign Middle East's 2026 Saudi Report shows why authentic local marketing beats global templates. KFC and Flynas prove cultural relevance drives sales.
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Endeavour Group Cuts BMF as Cost Mandate Reshapes Marketing
Endeavour Group cuts BMF and loses its CMO in a A$100m cost-cutting drive. A cautionary tale for agencies relying on CMO relationships.
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How Coles Lost Sight of Consumer Signals Before the ACCC Strike
Federal Court found Coles misled shoppers with Down Down campaign. A landmark verdict signals structural shifts in regulatory enforcement.
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Why Marketing Silos Are Costing Organizations 10-15% in Revenue
72% of companies fail to align marketing functions across departments, losing 10-15% of revenue. Mondelēz and Gartner research show how organizational structure, not technology, drives consumer relevance.
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Pacvue Launches MCP Server, Integrating Commerce Data Into AI Tools
Pacvue launches MCP server enabling teams to pull retail media reports directly into Claude, ChatGPT, and other AI tools without manual exports.
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Why Podcast Measurement is the Missing Piece in Amazon's Push for TV Budgets
Amazon's Oprah deal signals video podcasts are competing for TV budgets, but a critical measurement gap is costing the industry $1 billion in ad spend.
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Marketers Commit US$16 Billion to AI Search—But Doubt the ROI
Marketing leaders commit $16B to AI search in 2026, but 60% doubt the ROI. Budget outpaces organizational readiness and measurement infrastructure.