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Publishers are getting just 0.3% click-through from AI search engines. Ozone's new R&D Labs lets them model how content appears in ChatGPT and Perplexity—addressing a critical blind spot.
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90% of companies claim AI adoption, but only 6% have integrated it into core workflows. Data fragmentation and legacy systems are the real barriers blocking transformation.
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AI Engineer brings its first Asia edition to Singapore in May 2026, backed by OpenAI and Google DeepMind. The three-day event expects 2,000+ attendees and targets the region's most serious developer communities.
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LEGO's partnership with Ronaldo, Mbappé, Messi, and Vinícius Júnior proves athlete-integrated content drives 11.6M engagement versus traditional ads. Why brands are shifting strategy.
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Singapore's Hougang Police deployed visual misdirection to warn about online romance scams, generating 211K likes. The campaign highlights a $24.9M loss problem for marketers targeting vulnerable audiences.
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Media OutReach Newswire names FleishmanHillard veteran Kitty Lee as Managing Partner for Greater China, signaling aggressive expansion into Mainland China and the Greater Bay Area.
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Apple's Japan App Store campaign partners with 13 international artists instead of celebrity influencers, reflecting a broader industry shift toward creator partnerships over one-off endorsement deals.
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Publicis Groupe's US$600M acquisition of 160over90 signals aggressive consolidation in sports marketing as agencies compete for live audiences and measurable ROI in fragmented digital markets.
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Dentsu's Kazuhiro Shimura leads Innovation Lions jury at Cannes 2026, marking five APAC jury presidents confirmed for the festival. A win for Asian creative leadership on the global stage.
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OpenAI's $100M+ acquisition of TBPN signals a strategic pivot: tech companies are buying media outlets to control narrative around AI. What this means for your comms strategy.
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DBS Bank's US$18.6B creative agency review across six Asia-Pacific markets signals a structural shift: winning agencies must demonstrate generative AI and Agentic AI capabilities, not just traditional brand-building skills.
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Disney and Mediaocean launch Prisma Direct to automate insertion orders across Disney's full ad portfolio. The platform eliminates manual paperwork, saving media buyers significant time on order processing.