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Twitch's new CCV cap policy penalizes persistent viewbotting by capping concurrent viewership based on historical organic data. For APAC media buyers and streamers, the approach signals serious enforcement against audience fraud.
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IATSE union halts CoComelon live-action production over wage cuts and understaffing. Asian creator economy faces similar labor organizing pressure.
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Gmail's AI Inbox silently deprioritizes 40% of emails, creating a hidden deliverability crisis for APAC marketers. Hyper-personalization is now critical.
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SpeedyIndex disrupts the backlink tool market with pay-per-check pricing, offering live DOM scanning at fraction of Semrush and Ahrefs costs. A challenger targeting pricing-weary agencies.
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49% of Fortune 500 marketers have lost the CMO title. Why brands eliminate the role and what it means for Asian marketing leaders.
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Verizon Value dropped award-winning Golin for a specialist social agency, signaling a major shift in how brands evaluate PR partners. What this means for generalist agencies.
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ION's WNBA bet drove 23.37M viewers and 700bp margin gains. Women's sports is now a US$256B market—and early movers lock exclusivity.
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Brands weaponizing economic anxiety through fake job appointments and ironic pricing stunts. Rowan Adams calls it "Recession-Indicating Creative"—but Asian CMOs should beware the long-term trust cost.
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Edelman's EMEA president exits after a decade amid flat revenue. Leadership departure signals mounting pressure on top communications agencies globally.
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WPP appoints new global client growth presidents as the advertising giant confronts 8% revenue decline, major client losses, and organizational complexity that has undermined execution.
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Major holding companies are acquiring sports marketing agencies. Ogilvy, Publicis, and Omnicom moves signal growth bets ahead of the 2026 World Cup and 2028 Olympics.
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Chat-based ads from Snapchat deliver 38-point awareness gains with 93% acceptance, marking a major industry shift away from feed advertising.