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Klaviyo Brings Live Marketing Data Into Claude's Interface
Klaviyo's Claude integration removes manual work, letting APAC marketers access live campaign data and segment performance directly within Claude's workspace.
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Klaviyo's Claude integration removes manual work, letting APAC marketers access live campaign data and segment performance directly within Claude's workspace.
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Gonzalo Olivera takes the McCann Singapore CEO role after Paul Soon's 25-year tenure. The succession signals a broader shift toward internal promotion across Asia-Pacific agencies.
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Ogilvy appoints Kelsey Murray as Global Head of Growth across five agency brands. The move signals unified leadership will win more business than agencies competing independently.
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Indonesia's 73 Trust Index masks a deeper crisis: 43% of workers would switch departments rather than report to managers with different values. Employers hold trust but only within echo chambers.
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Revelir AI's Insights platform uses Claude AI to analyze 100% of customer support tickets at scale. Now deployed at Xendit and Tiket.com across Southeast Asia.
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Weverse deployed Google Cloud AI to support 245 countries' fan inquiries. But the real lesson for APAC leaders: build data infrastructure before bolting on AI. Here's why the sequencing matters.
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95% of Singapore employers struggle to fill tech roles. The real problem isn't a talent shortage—it's a skills gap widening as AI adoption accelerates.
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Asia's organizations lack strategic communications leadership. New fractional CCO services now fill the gap, offering senior-level guidance without full-time costs.
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Global reputation networks are growing faster than traditional agencies. RAI's expansion into South Korea marks a strategic shift toward specialist boutiques over holding company brands.
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YouAppi elevates COO Nisan Schitrit to CEO, signaling Affle's aggressive expansion across mobile and CTV retargeting in Asia-Pacific markets.
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UK independent Cartwright appoints joint managing directors after staged three-year succession plan. A case study in deliberate, structured leadership transition during market challenges.
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Invoca closes the ChatGPT Ads measurement gap. APAC marketers still lag in attribution readiness as AI ad channels rapidly expand.