news Lemma Integral Solves OOH's Biggest Problem: Measurement Lemma Integral bridges the gap between outdoor advertising impressions and measurable digital results. The platform connects OOH campaigns to CTV, mobile, and web activity—solving the measurement problem that has long held back OOH investment in APAC markets.
news Why SCA Is Banking on a Turnaround Specialist to Fix Media Rohan Lund appointed CEO of SCA following Jeff Howard's exit. How the turnaround specialist plans to rebuild Australia's media giant post-merger.
news Why Law Firms Are Finally Taking Marketing Seriously Law firms appoint CMOs as marketing becomes strategic priority. Devonshires and peers rethink professional services growth in 2025.
news Google and Omnicom Test Video Ads with AI Before Launch Google and Omnicom launch an AI-powered creative intelligence system that scores video ads before launch and prescribes specific fixes. Now rolling out globally from the Middle East.
news WPP Integrates Google Earth AI Into Open Platform to Blend Physical, Digital Data WPP integrates Google Earth AI into its marketing platform, blending physical-world data with digital campaigns. Early tests showed 77% higher performance.
news Seedtag Launches NeuroX Exchange to Replace Identity-Based Ad Targeting Seedtag's NeuroX replaces personal data tracking with AI content understanding. This fundamental shift in programmatic advertising has major implications for brands navigating shrinking ID coverage.
insights Why CEO Avatars Are Creating Trust Crises (Not Solving Them) AI CEO avatars promise efficiency but erode employee trust. Research shows a 43-point collapse when leaders use synthetic replacements.
tiktok TikTok's 24% Bot Rate Costs Advertisers US$63 Billion Yearly TikTok's 24.2% invalid traffic rate costs advertisers $63 billion yearly—the highest among major platforms. Learn how to detect bot fraud and protect your ad budget.
news WPP Media MENA Dominates Egypt Rankings With $21.5M in New Billings WPP Media MENA claimed the top spot in Egypt with $21.5M in new billings, outpacing Dentsu, Publicis, and Omnicom as competition intensifies in a rapidly growing market.
news Why Creators Are Abandoning Substack for Beehiiv's Zero-Commission Model Beehiiv's zero-commission platform is disrupting creator economics. Discover why 3,000+ creators have migrated from Substack, with real income data.
news 40% of Ad Spend Wasted: Here's How One AI Tool Aims to Fix It Perion's Outmax AI tool is optimizing ad campaigns across Africa, solving a 40% ad spend waste problem. The rollout signals how global ad tech vendors are localizing execution across high-growth regions.
news NEC Partners With Anthropic to Crack Japan's AI Market NEC partners with Anthropic to unlock Japan's AI enterprise market through trusted local relationships. Reveals the critical pattern: winning in regulated Asian markets requires compliance credibility and local partnerships, not just superior AI technology.