News
Superdry & Co. appoints Verde Digital to close its non-branded search visibility gap post-rebrand. The fashion retailer shifts from paid channels to organic growth across 65 countries.
News
AppLovin restructures leadership with Craig Billings as independent Chair and Giovanni Ge as CTO, signaling acceleration of its pivot from mobile gaming to e-commerce and connected TV advertising.
News
Canva's dual acquisition of Simtheory and Ortto signals a strategic pivot from design tool to end-to-end marketing platform, completing five acquisitions in 14 months.
News
Nectar Social gains direct access to Reddit's 24B+ posts via new Data API partnership, enabling enterprise brands to monitor sentiment and trends across 100K+ communities in real time.
News
ARN Media's market cap collapsed 44% after a talent dispute dismantled its flagship show, costing the broadcaster over $100M in value. A cautionary tale for media companies betting everything on personality-driven content.
News
Australia's sweeping gambling ad reforms ban celebrity endorsements and cap TV spots from 2027, threatening A$280M in sports league revenue. Here's what marketers need to know.
News
Omnicom Oceania promotes Kim Hamilton to Chief Marketing Officer and appoints Paige Prettyman as Chief of Staff, expanding leadership under new CEO Nick Garrett.
News
Adelaide burger chain Stax Burger Co ruled in breach of AANA Code of Ethics for profanity-laden social media skits. The case highlights tightening enforcement: Ad Standards Australia found 36% of assessed ads in breach during 2025.
News
Twitch opens brand sponsorship campaigns to Affiliate creators with 25+ followers, partnering with StreamElements. Minecraft's inaugural campaign offers up to $1,000 in creator revenue.
News
Guardian Australia is elevating Guardian Labs with dedicated senior leadership, positioning branded content as a primary revenue channel. The move reflects industry data showing branded content delivers 657% higher click-through rates than display ads.
News
Razer elevates its Global Head of PR to report directly to CEO as the gaming company accelerates AI investments across Singapore, Europe, and the US.
News
DoorDash names decade-long Airbnb APAC leader Nick Sinclair as marketing director for Australia and New Zealand, signaling aggressive expansion beyond restaurant delivery into grocery and retail.