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Optus Cuts Nine Comms Roles as NBN Co Executives Take Over

Optus eliminates nine communications positions and brings in former NBN Co executives to lead corporate affairs. The restructure signals urgent crisis communications overhaul following years of public failures.

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Why Retailers Are Abandoning Third-Party Retail Media Platforms

Ooh Media's Reo closure signals a market shift: retailers are building in-house retail media operations to own customer data and capture full revenue. Australia's A$850M market is consolidating around owned platforms.

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Publishers Face 0.3% Click-Through from AI Search—Here's Why

Publishers are getting just 0.3% click-through from AI search engines. Ozone's new R&D Labs lets them model how content appears in ChatGPT and Perplexity—addressing a critical blind spot.

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90% AI Adoption Masks Integration Crisis, Study Finds

90% of companies claim AI adoption, but only 6% have integrated it into core workflows. Data fragmentation and legacy systems are the real barriers blocking transformation.

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AI Engineer Conference Launches Singapore Edition, Backed by OpenAI and Google DeepMind

AI Engineer brings its first Asia edition to Singapore in May 2026, backed by OpenAI and Google DeepMind. The three-day event expects 2,000+ attendees and targets the region's most serious developer communities.

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Why Brands Are Banking on Athlete-Integrated Content Over Ads

LEGO's partnership with Ronaldo, Mbappé, Messi, and Vinícius Júnior proves athlete-integrated content drives 11.6M engagement versus traditional ads. Why brands are shifting strategy.

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Singapore Police Love Scam Video Hits 211K Likes With Viral Campaign

Singapore's Hougang Police deployed visual misdirection to warn about online romance scams, generating 211K likes. The campaign highlights a $24.9M loss problem for marketers targeting vulnerable audiences.

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Media OutReach Newswire Appoints Kitty Lee as Greater China Managing Partner

Media OutReach Newswire names FleishmanHillard veteran Kitty Lee as Managing Partner for Greater China, signaling aggressive expansion into Mainland China and the Greater Bay Area.

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Why Apple Is Betting Big on Named Artists Over Celebrity Influencers

Apple's Japan App Store campaign partners with 13 international artists instead of celebrity influencers, reflecting a broader industry shift toward creator partnerships over one-off endorsement deals.

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Publicis Groupe Acquires 160over90 in US$600M Sports Deal

Publicis Groupe's US$600M acquisition of 160over90 signals aggressive consolidation in sports marketing as agencies compete for live audiences and measurable ROI in fragmented digital markets.

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Dentsu's Kazuhiro Shimura Named Innovation Lions Jury President at Cannes 2026

Dentsu's Kazuhiro Shimura leads Innovation Lions jury at Cannes 2026, marking five APAC jury presidents confirmed for the festival. A win for Asian creative leadership on the global stage.

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Why OpenAI Is Buying Its Way Into Media Strategy

OpenAI's $100M+ acquisition of TBPN signals a strategic pivot: tech companies are buying media outlets to control narrative around AI. What this means for your comms strategy.