Royal Canin awards its full digital mandate to 22feet Tribal Worldwide in India. The move reflects how premium brands are embracing digitally-native agencies as the pet care sector accelerates.
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ChatGPT now drives more travel booking visits than Google in APAC. Middle East tensions push travelers toward regional routes as AI reshapes how travelers research and book.
Omnicom's Kinnect lands Burger King India's full creative mandate in a significant new business win. The appointment reflects broader consolidation in India's advertising and QSR sectors.
Australian research analyzing 371 AI film submissions reveals a counterintuitive finding: lower production costs have no link to stronger creative work. The real advantage is human judgment.
Southeast Asia's leading bank pivots from product messaging to emotional storytelling. UOB's new 'Make tomorrow yours' campaign signals a strategic shift in how it competes across ASEAN after acquiring Citi's consumer banking operations.
