Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
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MAG International elevates programmatic leadership with Oliver Chislett's appointment, signaling the agency's shift toward transparent, platform-neutral media buying strategies across global markets.
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Spectrum Science appoints Lisa Talbot as communications president, consolidating PR, clinical, and commercial functions under one P&L. The move reflects healthcare agencies' shift toward integrated organizational models.
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Reed Hastings exits Netflix's board after 29 years as weak Q2 guidance spooks investors despite strong Q1 earnings. Leadership transition completes handover to co-CEOs Peters and Sarandos.
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Canva AI 2.0 transforms the platform into a Creative Operating System with agentic AI and workflow automation. Enterprise teams can now generate multi-channel campaigns from a single brief.
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Netflix's advertising business is doubling to $3B in 2026 with 4,000+ advertisers and 70% YoY growth. Ad-supported plans now drive 60% of new sign-ups globally.
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APAC agencies are walking away from short-term engagements as client instability and staff turnover make partnerships unsustainable. BMF's one-year Westpac exit signals a broader industry shift.
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OMD appoints diversity expert Harry Jayaweera as Managing Partner in Brisbane, signalling aggressive growth strategy ahead of 2032 Olympics. The move strengthens the agency's multicultural media capabilities.
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Shopee claimed Overall Brand Champion at MARKETING-INTERACTIVE's 13th PR Awards, winning eight trophies across cultural, literary, and SME campaigns. A dominant performance signalling eCommerce's growing PR influence in Asia.
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Apple's free unified Business platform consolidates device management and brand visibility tools, signaling a major pivot toward enterprise customers and advertising revenue growth.
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Sony's CEO warns that 30-minute pre-show ad blocks are driving audiences away as reserved seating lets them skip ads entirely. Cinemas must compete with streaming's targeted formats or lose ad budgets.
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R/GA and G42 launched Alpha.G42.ai, replacing traditional websites with conversational AI that generates personalized content for each visitor. Brands must adapt as 80% of searches now result in zero clicks.
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Havas APAC revenue dropped 6.2% in Q1 2026 due to client losses in China and Singapore, offsetting solid North American growth. The holding company is using acquisitions to rebuild regional momentum.