news
News Corp Launches Glamour Australia as Digital-First Brand in 2026
News Corp Australia debuts Glamour as a digital-first brand in June 2026, expanding its Condé Nast portfolio with social-first content targeting young Australians.
brands
Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
news
Leadership Transition at Assembly as APAC CEO Exits Post-Rebrand
Assembly Global replaces its APAC CEO with a federated leadership model following the ADK Global acquisition. What this means for agency consolidation in Asia.
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Possible Conference Sponsor Revenue Jumps 55% Ahead of 2025 Event
Possible Conference secures 55% sponsorship growth and 292 sponsors for 2025, while shifting content distribution from X to YouTube. A sign of how major B2B events are diversifying platform partnerships.
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How Airbnb Australia Is Reshaping Its Marketing Roster
Airbnb Australia restructures its entire marketing roster, appointing We Are Social for influencer and social programs while Ogilvy PR takes over communications. A strategic reset targeting Australia's A$7.5B social ad market.
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ARN Media Reclaims Market Lead After Kyle & Jackie O Controversy
ARN's US$200M talent contract creates investor vulnerability as market capitalization swings expose concentration risk in Australia's broadcast sector.
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Omnicom Wins IBM's $190M Global Media Account From WPP
Omnicom secures IBM's global media mandate across Americas, EMEA, and APAC, beating WPP and Publicis. The win signals post-merger scale advantages in competitive pitches.
news
Vinyl Group Appoints ByteDance Exec as COO After Val Morgan Digital Deal
Vinyl Group restructures leadership with ByteDance veteran Jonathon Oake as COO following US$10.5M Val Morgan Digital acquisition. The deal adds BuzzFeed, LADbible, and Fandom to its portfolio.
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Why Independent Agencies Are Adopting Group Models Across APAC
Australian consultancy SOLVD joins a growing trend of independent agencies adopting group structures to scale without holding company overhead. APAC independents are competing at group scale through specialist divisions and hybrid partnerships.
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System1 Launches AI-Powered Ad Testing Features Across 81 Markets
System1 launches AI-powered creative measurement features across 81 markets, including Asia-Pacific. Instant Insights and predictive emotional response tools help marketers evaluate ads faster before launch.
news
Stagwell Appoints Lena Petersen as Chief Brand Officer
Stagwell names veteran marketer Lena Petersen as chief brand and communications officer to drive AI-driven innovation and creative strategy as part of its aggressive 5x5 growth plan.
news
Harley-Davidson Launches 'Ride' Platform in Full Brand Reset
Harley-Davidson launches 'Ride' platform to reset its brand identity and attract younger riders. The strategy targets 2 million new U.S. riders by 2027 amid declining revenue and an aging customer base.
news
Mumbrella360 2026 Targets Algorithm Costs Draining Agency Budgets
Five holding company CEOs unite for the first time at Mumbrella360 to address algorithm-driven cost pressures reshaping agency operating models and client expectations.