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CTV Attention Measurement Closes the Ad Visibility Gap

Teads and Lumen Research launch CTV attention measurement, enabling apples-to-apples comparisons across streaming and display channels for media buyers.

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Showing Up Isn't Strategy: Dentsu's Real Challenge Beyond the Pitch

Dentsu's new CEO Takeshi Sano shows up to pitches, but lost Microsoft to Publicis and competitors are widening their lead. Why presence alone isn't enough.

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Why Brands Are Moving From Campaign Deals to Creator Content Properties

Expedia partners with IShowSpeed for a year. Brands are shifting from one-off campaigns to long-term creator content properties.

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Dentsu, Publicis, WPP Abandon The Trade Desk Over Billing Audit

Dentsu, Publicis, WPP pull from The Trade Desk over billing audit. A watershed moment for platform accountability in Asia-Pacific advertising.

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Sunny Side Up Appoints Rita Chammas as Regional General Manager

Sunny Side Up appoints Rita Chammas as Regional GM to drive multi-market expansion across UAE, Saudi Arabia, and Lebanon. A leadership-first growth strategy in MENA's creative sector.

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Suntory BOSS Coffee Blasts Iced Coffee Category as Overly Sweet

Suntory BOSS Coffee directly attacks competitors' overly sweet iced coffee products in Australia and New Zealand. The campaign targets a US$1.1B RTD market shifting toward real coffee.

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Monks Launches AI Tool to Measure Creative Performance in APAC

Monks launches AI tool to measure creative performance at granular level. Live tests show expansive shots drive 61% better engagement for telecom brands across APAC.

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The Creative Economy's Blind Spot: FMCG Brands Win Big

P&G and Unilever collect more Cannes Lions than any other brands. Yet the advertising industry remains blind to the creative power of soap, detergent, and everyday products.

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Disney Opens IP to Outside Creators, Shifts Control Strategy

Disney's new CEO reveals the company is opening IP to outside creators and pushing franchises across TikTok and Instagram. A major shift for a brand once famous for ruthless IP protection.

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The Communications-First Playbook That Drove MYOB's Solo Launch Success

MYOB flipped the playbook by embedding communications before product design. Their Solo launch proved that communications-first strategy drives cohesive market entry and measurable results.

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Docusign and Harvey Partner to Unify Legal AI and Contract Management

Docusign and Harvey integrate to unify AI-powered legal analysis with contract management, eliminating context-switching for legal teams.

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Atlassian Opens Teamwork Graph to External AI Tools

Atlassian opens its Teamwork Graph to external AI agents via new CLI and Rovo MCP Server. Organizational data becomes competitive advantage.