News
CTV Attention Measurement Closes the Ad Visibility Gap
Teads and Lumen Research launch CTV attention measurement, enabling apples-to-apples comparisons across streaming and display channels for media buyers.
brands
Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
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Showing Up Isn't Strategy: Dentsu's Real Challenge Beyond the Pitch
Dentsu's new CEO Takeshi Sano shows up to pitches, but lost Microsoft to Publicis and competitors are widening their lead. Why presence alone isn't enough.
News
Why Brands Are Moving From Campaign Deals to Creator Content Properties
Expedia partners with IShowSpeed for a year. Brands are shifting from one-off campaigns to long-term creator content properties.
News
Dentsu, Publicis, WPP Abandon The Trade Desk Over Billing Audit
Dentsu, Publicis, WPP pull from The Trade Desk over billing audit. A watershed moment for platform accountability in Asia-Pacific advertising.
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Sunny Side Up Appoints Rita Chammas as Regional General Manager
Sunny Side Up appoints Rita Chammas as Regional GM to drive multi-market expansion across UAE, Saudi Arabia, and Lebanon. A leadership-first growth strategy in MENA's creative sector.
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Suntory BOSS Coffee Blasts Iced Coffee Category as Overly Sweet
Suntory BOSS Coffee directly attacks competitors' overly sweet iced coffee products in Australia and New Zealand. The campaign targets a US$1.1B RTD market shifting toward real coffee.
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Monks Launches AI Tool to Measure Creative Performance in APAC
Monks launches AI tool to measure creative performance at granular level. Live tests show expansive shots drive 61% better engagement for telecom brands across APAC.
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The Creative Economy's Blind Spot: FMCG Brands Win Big
P&G and Unilever collect more Cannes Lions than any other brands. Yet the advertising industry remains blind to the creative power of soap, detergent, and everyday products.
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Disney Opens IP to Outside Creators, Shifts Control Strategy
Disney's new CEO reveals the company is opening IP to outside creators and pushing franchises across TikTok and Instagram. A major shift for a brand once famous for ruthless IP protection.
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The Communications-First Playbook That Drove MYOB's Solo Launch Success
MYOB flipped the playbook by embedding communications before product design. Their Solo launch proved that communications-first strategy drives cohesive market entry and measurable results.
News
Docusign and Harvey Partner to Unify Legal AI and Contract Management
Docusign and Harvey integrate to unify AI-powered legal analysis with contract management, eliminating context-switching for legal teams.
News
Atlassian Opens Teamwork Graph to External AI Tools
Atlassian opens its Teamwork Graph to external AI agents via new CLI and Rovo MCP Server. Organizational data becomes competitive advantage.