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Marketing Teams Can Now Audit Campaigns in Minutes, Not Hours
Klaviyo's deepened partnership with Anthropic lets marketing teams audit campaigns in minutes instead of hours. CMOs can query live data directly inside Claude.
brands
Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
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How Airlines Turn Rebrands Into Cultural Movements
Saudia transforms from a service provider into a cultural brand through fashion partnerships and lifestyle extensions. How strategic sequencing builds credibility for heritage airlines.
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Ukrainian Brands Built Trust During Wartime, Proved Empathy Drives ROI
Ukrainian brands' wartime empathy campaigns proved ROI. Four case studies reveal genuine community connection outperforms traditional marketing tactics.
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Adcolor Turns 20, Shifts Strategy as DEI Support Crumbles
Adcolor marks 20 years by shifting from traditional DEI conference model. As corporate support crumbles, it pivots to distributed community programming.
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WPP Backs US$14.8M CEO Bet on AI Transformation Amid Downturn
WPP shareholders approved a $14.8M pay package for new CEO Cindy Rose, a 37% jump amid revenue decline. The board's bet: technology transformation leadership commands premium compensation.
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Why Asian Brands' AI Content Looks Identical—and How to Fix It
Asian brands' AI content looks identical because they feed models the same public sources. Build proprietary RAG libraries to break through.
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Amplitude Gets Statsig Code, But Not the Team Behind It
Amplitude acquires Statsig but the original engineering team stays at OpenAI. What it means for customers relying on the platform's innovation and support.
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Heineken Tests Participatory Activation in Singapore
Heineken's First Sip House lets guests complete their own beer and food pairings in Singapore. A shift from passive tasting to active participation is reshaping premium brand activations across Asia.
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Victoria's Secret's Real Problem Isn't Sales—It's Trust
Victoria's Secret appointed Josephine Bertrams as CCO, signaling a shift from sales-focused strategy to stakeholder trust. For APAC marketers, the hire reveals how brands build credibility during activist investor pressure.
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Humanitarian Nonprofit Corus Appoints 'Miracle on Hudson' Crisis Expert Jim Olson as First CCO
Humanitarian nonprofit Corus hires 'Miracle on Hudson' crisis communications expert Jim Olson as its first CCO, signaling organizations now prioritize communications strategy.
News
Portfolio Diversification Becomes Publisher Survival Strategy
NYT grew digital ad revenue 31.6% by diversifying content surfaces and using first-party data. A winning playbook for publishers facing Google and Meta competition.
News
Wardah Sponsors First Emirati Female Formula Racer in Southeast Asia Push
Wardah sponsors Emirati racer Amna Al Qubaisi's Porsche Carrera Cup campaign. Authentic motorsport partnerships build credibility with Asian marketing leaders.