Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
news
WPP hires Goldman Sachs to explore selling Burson PR as debt hits £3.4B and revenue declines for two consecutive years. A major asset review under CEO Cindy Rose's Elevate28 restructuring plan.
news
Independent agency Enigma appoints veteran DDB leader Kate Sheppard as Sydney MD, reuniting her with former colleague Dom Hickey. The move signals how indie agencies are competing with holding groups by recruiting proven network talent.
news
Unilever ANZ is hunting its third marketing leader in six months as two consecutive departures signal deeper restructuring challenges. CMOs should watch this as a cautionary tale on retention.
news
Former PHD Australia MD launches independent advisory firm to help advertisers recover millions in lost media value through governance reviews and transparency audits.
news
Westpac ditched its agency of record model after one year with BMF, moving to project-based work with Droga5 ANZ. The shift reflects how new CMOs are resetting inherited agency relationships in financial services.
news
Guzman y Gomez replaces its Global CMO with a two-person leadership model, signaling how fast-casual brands are restructuring marketing amid sector-wide financial pressure.
news
Guzman y Gomez appoints Claire West as marketing leader following Lara Thom's departure. West inherits a $1.2B business and must sustain 23% YoY growth across multiple markets.
news
Air Canada's CEO Michael Rousseau resigned after a four-minute crisis video delivered almost entirely in English sparked backlash over federal bilingualism obligations. A cautionary tale on how poor stakeholder insight can cost leadership.
news
Intuit is winding down its proprietary SMB advertising network after less than three years, pivoting to third-party platforms like The Trade Desk. The move signals shifting B2B advertiser priorities away from search toward connected TV and audio channels.
news
Vaseline launches free WhatsApp verification tool in Nigeria to combat counterfeit body oils. The campaign features a real Nigerian Prince and targets retail activation across major supermarket chains.
news
Brands are moving beyond celebrity endorsements to cultural placement strategies with K-pop idols. Gen Z shows 55% purchase intent, driving CMOs to reallocate budgets toward lifestyle positioning.
news
PayPal's Payment Links integration in Canva lets creators embed checkout directly into designs across 200 markets. A game-changer for Asia-Pacific merchants already primed for digital payments.