Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
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CHAGEE names Evelyn Tay as Senior Director of Communications, bringing 25+ years of APAC experience from foodpanda and Uber. The hire signals the tea brand's investment in earned media and corporate affairs infrastructure.
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Nexxen rebuilt its DSP around an AI-native interface, positioning human control as a competitive advantage against fully autonomous platforms. The move challenges Amazon's aggressive AI-powered ad-buying consolidation.
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Superdry & Co. appoints Verde Digital to close its non-branded search visibility gap post-rebrand. The fashion retailer shifts from paid channels to organic growth across 65 countries.
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AppLovin restructures leadership with Craig Billings as independent Chair and Giovanni Ge as CTO, signaling acceleration of its pivot from mobile gaming to e-commerce and connected TV advertising.
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Canva's dual acquisition of Simtheory and Ortto signals a strategic pivot from design tool to end-to-end marketing platform, completing five acquisitions in 14 months.
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Nectar Social gains direct access to Reddit's 24B+ posts via new Data API partnership, enabling enterprise brands to monitor sentiment and trends across 100K+ communities in real time.
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ARN Media's market cap collapsed 44% after a talent dispute dismantled its flagship show, costing the broadcaster over $100M in value. A cautionary tale for media companies betting everything on personality-driven content.
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Omnicom Oceania promotes Kim Hamilton to Chief Marketing Officer and appoints Paige Prettyman as Chief of Staff, expanding leadership under new CEO Nick Garrett.
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Adelaide burger chain Stax Burger Co ruled in breach of AANA Code of Ethics for profanity-laden social media skits. The case highlights tightening enforcement: Ad Standards Australia found 36% of assessed ads in breach during 2025.
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Guardian Australia is elevating Guardian Labs with dedicated senior leadership, positioning branded content as a primary revenue channel. The move reflects industry data showing branded content delivers 657% higher click-through rates than display ads.
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Razer elevates its Global Head of PR to report directly to CEO as the gaming company accelerates AI investments across Singapore, Europe, and the US.
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DoorDash names decade-long Airbnb APAC leader Nick Sinclair as marketing director for Australia and New Zealand, signaling aggressive expansion beyond restaurant delivery into grocery and retail.