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YouAppi Promotes COO Nisan Schitrit to CEO
YouAppi elevates COO Nisan Schitrit to CEO, signaling Affle's aggressive expansion across mobile and CTV retargeting in Asia-Pacific markets.
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Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
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UK Agencies Turn to Staged Succession Plans Amid Market Pressure
UK independent Cartwright appoints joint managing directors after staged three-year succession plan. A case study in deliberate, structured leadership transition during market challenges.
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Hyundai Card's AI Test Shows PR's Real Problem Isn't the Tools
Hyundai Card's AI vs. human PR test showed employees couldn't distinguish them. Real gap: APAC orgs adopt fast but transform slowly.
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Honda's Multi-Agency Model: Specialist vs. Full-Service in 2025
Honda Australia shifts to a specialist agency model, appointing WiredCo. for social content as it launches the Super-ONE EV. How multi-agency coordination reshapes automotive marketing.
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Gulf Sports Sponsorships Hit $6B: Agencies Follow the Money
Fuse launches Dubai office as Gulf sports sponsorships reach $6B. Global agencies are staking positions in MENA as brands demand local expertise for partnerships.
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Why Adidas Is Betting EUR 250M on Anti-Achievement Marketing
Adidas flips sports marketing with a EUR 250M World Cup campaign celebrating backyard play over elite achievement. A shift other brands will follow.
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The Enterprise AI Adoption Gap Just Got Smaller
monday.com rebuilt around AI agents to solve enterprise adoption. 250,000+ customers can deploy agents without technical expertise or leaving existing security controls.
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adidas Bets $1B on Celebrity While Rivals Double Down on Algorithms
adidas bets $1B on celebrity for World Cup 2026 while Nike and rivals lean algorithmic. A strategic pivot on brand-building in the age of AI.
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Snap Launches Promoted Places to Drive Store Traffic
Snap's Promoted Places drives real store traffic—Carl's Jr. saw 18% lift. Here's how this location-based ad format is reshaping retail discovery in GCC.
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Times Network Appoints The Vantage as Exclusive MENA Commercial Partner
Times Network appoints The Vantage as exclusive MENA commercial partner. CMOs can now access Indian media at scale through a single Dubai-based entity.
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The Real Questions About Cloudinary's AI Agent Strategy
Cloudinary launched AI agents for visual asset management. Explore the critical questions about ROI, portability, and enterprise deployment at scale.
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The CMO Title Is Disappearing Across Asian Telecom. Here's Why.
Indosat replaces CMO with Chief Growth Officer, signaling a shift in how Asian telcos structure leadership around AI and personalization.