news YouAppi Promotes COO Nisan Schitrit to CEO YouAppi elevates COO Nisan Schitrit to CEO, signaling Affle's aggressive expansion across mobile and CTV retargeting in Asia-Pacific markets.
news UK Agencies Turn to Staged Succession Plans Amid Market Pressure UK independent Cartwright appoints joint managing directors after staged three-year succession plan. A case study in deliberate, structured leadership transition during market challenges.
news Hyundai Card's AI Test Shows PR's Real Problem Isn't the Tools Hyundai Card's AI vs. human PR test showed employees couldn't distinguish them. Real gap: APAC orgs adopt fast but transform slowly.
news Honda's Multi-Agency Model: Specialist vs. Full-Service in 2025 Honda Australia shifts to a specialist agency model, appointing WiredCo. for social content as it launches the Super-ONE EV. How multi-agency coordination reshapes automotive marketing.
news Gulf Sports Sponsorships Hit $6B: Agencies Follow the Money Fuse launches Dubai office as Gulf sports sponsorships reach $6B. Global agencies are staking positions in MENA as brands demand local expertise for partnerships.
news Why Adidas Is Betting EUR 250M on Anti-Achievement Marketing Adidas flips sports marketing with a EUR 250M World Cup campaign celebrating backyard play over elite achievement. A shift other brands will follow.
news The Enterprise AI Adoption Gap Just Got Smaller monday.com rebuilt around AI agents to solve enterprise adoption. 250,000+ customers can deploy agents without technical expertise or leaving existing security controls.
news adidas Bets $1B on Celebrity While Rivals Double Down on Algorithms adidas bets $1B on celebrity for World Cup 2026 while Nike and rivals lean algorithmic. A strategic pivot on brand-building in the age of AI.
news Snap Launches Promoted Places to Drive Store Traffic Snap's Promoted Places drives real store traffic—Carl's Jr. saw 18% lift. Here's how this location-based ad format is reshaping retail discovery in GCC.
news Times Network Appoints The Vantage as Exclusive MENA Commercial Partner Times Network appoints The Vantage as exclusive MENA commercial partner. CMOs can now access Indian media at scale through a single Dubai-based entity.
news The Real Questions About Cloudinary's AI Agent Strategy Cloudinary launched AI agents for visual asset management. Explore the critical questions about ROI, portability, and enterprise deployment at scale.
news The CMO Title Is Disappearing Across Asian Telecom. Here's Why. Indosat replaces CMO with Chief Growth Officer, signaling a shift in how Asian telcos structure leadership around AI and personalization.