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Australia's Independent Publishers Launch Alliance to Survive Sector Collapse
Australia's independent publishers form alliance to survive sector collapse. Coalition strategy emerges as alternative to acquisition.
brands
Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
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Singapore's Cata Raises $5.3M to Help F&B Escape Platform Fees
Singapore's Cata raised $5.3M to help Asian F&B operators escape platform commission fees and own customer data. Guzman y Gomez Singapore saw digital sales double.
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DeepWisdom Launches Google Ads Agent for Resource-Constrained Founders
DeepWisdom launches AI-powered Google Ads Agent for small businesses and solo founders lacking marketing expertise. Atoms platform expands into paid media automation.
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Why Agencies Are Losing 15-40% of Billable AI Work Hours
Manifest launches with $2M pre-seed to solve a structural problem in agency work: AI tools account for 4% of tracked time, while agencies lose 15-40% of billable hours. Here's why timing matters for APAC.
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Why Media Rights Alone Won't Win the Streaming Sports Wars
Sports broadcasters can't compete on rights alone. BeIN's investment in local F1 documentaries reveals how regional media stays competitive against Netflix and tech platforms.
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Why 86% of Journalist Pitches Get Rejected Before Being Read
TechDay publishes guide to PR submission compliance, revealing why 86% of pitches get rejected before editorial review. New rules on word count, images, and timing expose gaps in agency practices.
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India's Live Music Market Hits 19% Growth—Brands Are Betting On Grassroots Talent
India's music market hits 19% growth. Havells shows how brands build owned IP and talent instead of just renting stages.
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Chinese Tech Giants Rush to Secure Huawei AI Chips After DeepSeek V4 Launch
ByteDance, Tencent, and Alibaba are locking up Huawei's Ascend 950 chips after DeepSeek optimized V4 for domestic hardware. Supply constraints intensify.
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The Social CliQ Merges Content Division Into Single Unified Agency
Melbourne agency The Social CliQ integrates its content division into a unified group, signaling a broader APAC consolidation wave as clients demand integrated social, content, and creator capabilities.
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One Chief, Six Brands: WPP's New Creative Operating Model
WPP consolidates EMEA creative leadership under one executive. How the operating system model balances agency independence with regional control under Elevate28 restructuring.
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World Sports Advertising Opens Dubai Office to Tap Middle East Growth
WSA opens Dubai office to tap Middle East sports growth, connecting Asian brands to sponsorships as the market heads toward 2034 FIFA World Cup.
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Why Gatorade's Best World Cup Move Was Not Filming an Ad
Gatorade reused an existing campaign with Son Heung-min rather than filming new ads during the World Cup, prioritizing the athlete's preparation time.