news
Why Spotify's ANZ Comms Overhaul Signals a Global Strategy Shift
Spotify's dual Sydney recruitment for comms and creative strategy roles signals a shift toward embedding regional voices in global strategy, not just managing local media.
brands
Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
news
HYBE Appoints Disney+ Architect Kevin Mayer to Board
HYBE elevates Disney+ architect Kevin Mayer to its board as the K-pop giant accelerates Western expansion ahead of BTS's largest US tour. Strategic move signals governance-level commitment to global platform growth.
news
Why Publicis Is Betting $600M on Sports Marketing Now
Publicis acquires 160over90 for $600M, signaling that holding companies are racing to build integrated sports marketing models before the competitive window closes.
news
Burson Appoints Edelman EVP as U.S. Earned Media Chair
Burson taps Edelman's Sujata Mitra as U.S. Earned Media Chair, signaling the agency's push to rebuild its media relations capabilities amid WPP's broader restructuring and revenue pressures.
news
Typo Opens First Global Concept Store in Malaysia Amid Brand Refresh
Typo launches its first global concept store in Malaysia with a complete visual rebrand, signaling Cotton On Group's commitment to experiential retail across Asia.
news
Horizon Media Launches Unified Ad Tech Platform to Replace Multi-Login Systems
Horizon Media's new OS platform consolidates 200+ ad tech tools into one command center, replacing fragmented multi-login systems. The model challenges legacy trading desk practices with transparent, performance-based fees.
news
YouTube Brandcast 2026 Positions Platform as Direct TV Competitor
YouTube positions itself as a direct TV competitor at its 2026 Brandcast, leveraging Nielsen data and AI tools to capture traditional broadcast advertising budgets.
news
Netflix Appoints Instacart Exec Kelly Pakula as VP Global Comms
Netflix hires Instacart exec Kelly Pakula as VP Global Communications, signaling investment in strategic comms leadership and Asia-Pacific regional capacity.
news
Fenty Beauty Launches WhatsApp AI Advisor, Shifting Beauty Commerce to Messaging
Fenty Beauty's Rose Amber AI advisor on WhatsApp signals a shift in beauty commerce strategy. Messaging platforms now drive discovery and sales, not just customer service.
news
Why Publicis Won Microsoft's $700M Account: Data Infrastructure
Publicis secures Microsoft's $700M global media account from Dentsu, leveraging Epsilon data infrastructure. The win signals clients now consolidate spend with agencies offering integrated technology at scale.
news
Snap Expands AR Developer Program Across APAC as India Leads Global Lens Production
India leads global AR Lens production as Snap scales its developer program across APAC. Practical AR applications are driving measurable commercial outcomes for brands.
news
Vodafone Australia Ad Sparks Rural Backlash Over 'Nothing's Out Here' Campaign
Vodafone's Easter campaign calling rural Australia 'nothing's out here' sparked farmer protests and broadcast backlash. A cautionary tale on geographic insensitivity in global brand strategy.