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Why Southeast Asian Firms Are Cutting In-House Comms Costs
Southeast Asian firms are shifting from in-house teams to hybrid models with external agencies. Here's why the business case is compelling.
brands
Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
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Hyland Names CMO From Ping Identity to Drive AI Revenue Push
Hyland appoints CMO to drive AI revenue, signaling the role is now a revenue operator. Key signal for Asian marketing leaders on the evolving CMO function.
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Australia Imposes 2.25% Revenue Levy on Meta, Google, TikTok
Australia threatens Meta, Google, and TikTok with a 2.25% revenue levy unless they pay news publishers. A regulatory shift in Big Tech's news content liability.
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Spalba Hires George P. Johnson Veteran as APAC Business Head
George P. Johnson veteran Erica Seo becomes Spalba's APAC Business Head, signaling consolidation to compete for enterprise regional mandates.
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LinkedIn Endorses B2B Creator Marketing 2026
LinkedIn's partnership with Creator Authority signals institutional support for B2B influencer marketing. Investment grew 171% YoY as 61% of marketers plan to increase creator spending.
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How Community Marketing Outperforms Celebrity in India's D2C Space
Loopie chose community over celebrity. The baby gear brand's baby rave generated stronger ROI. A case study for D2C brands competing in India's market.
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Google Joins Pentagon's Classified AI Ecosystem, Reversing 2018 Ethics Stance
Google joins OpenAI and xAI in classified Pentagon AI contracts, reversing its 2018 ethics stance. The deal allows defense officials to adjust AI safety guardrails on demand.
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How Ogilvy Singapore Turned Runner's Pain into Brand Territory
Ogilvy Singapore made Vaseline the "Official Nipple Protector" of TCS Marathon. How a runner's problem became a global campaign.
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PR Industry Burnout Hits Critical Levels as Holding Giants Restructure
91% of PR professionals report poor mental health as major holding companies restructure. WPP and Edelman's moves reveal the true cost of legacy agency models.
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The Burnout Behind Big Tech's Communications Exodus
Meta's communications chief Bridgit O'Donovan steps down after 9 years, signaling a broader exodus. Senior APAC leaders are leaving high-pressure roles.
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Team.blue Embeds AI Into 4 SMB Platforms in European Expansion
Team.blue embeds AI into four SMB tools—booking, compliance, web creation, and analytics. The distribution play shows how to bypass adoption friction for small business adoption.
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Why TBWA\HAKUHODO's Clio Win Signals a Reckoning for Ad Agencies
TBWA HAKUHODO's Bronze Clio for the Smart Eye Camera signals a major shift in advertising awards—from creative novelty to measurable real-world impact.