Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
news
Vodafone's Easter campaign calling rural Australia 'nothing's out here' sparked farmer protests and broadcast backlash. A cautionary tale on geographic insensitivity in global brand strategy.
news
BBDO Bangkok redesigned the Chief Creative Officer role to embed creativity, data, and technology throughout client projects rather than at the end. Pathida Akkarajindanon leads the shift.
news
ARN Media's market cap dropped to A$73.6 million, now below the A$82.25 million Henderson lawsuit claim. The crisis reveals how litigation and declining ad revenue compound financial pressure for broadcasters.
news
Estée Lauder appoints WPP as its first global media partner, consolidating $680M across 120 markets. The move completes the company's cost-recovery restructuring and eliminates fragmented agency relationships.
news
Wipro Consumer Care unifies fragmented media operations under Wavemaker, consolidating a ₹200 crore mandate across traditional and digital channels in India.
news
Time launches GEO to help brands manage their presence in AI-generated search results. New data shows 17% of AI citations are misaligned or inaccurate—creating measurable brand safety risks.
news
Kubota's new 'Love Tough' platform inverts equipment marketing convention by celebrating hard work instead of eliminating it. The insight came directly from owner conversations, not data models.
news
BMW's M3 anniversary campaign ditches performance specs for cinematic storytelling, reviving a 2000s track to build emotional loyalty. Here's why heritage beats horsepower.
news
Publicis Group ANZ stops pursuing traditional agency acquisitions, redirecting €800M toward AI and technology. A major shift signaling how holding companies are reshaping growth strategies.
news
Millennium Hotels consolidates seven commercial functions under new CCO Cinn Tan, importing a tested integrated model that delivers 1.9% higher revenue growth industry-wide.
news
Havas Media restructures strategy leadership with Molly Blacker's appointment as National Head of Strategy for Australia and New Zealand, reporting to newly elevated Chief Strategy Officer Olly Taylor.
news
Dentsu names Yusuke Kagohara as Southeast Asia CFO, strengthening financial governance across six markets. The move signals the agency's shift from growth-focused to accountability-driven strategy.