brands

news

Georgetown Advisory Opens London Office Amid Transatlantic Policy Boom

Georgetown Advisory opens London office for APAC firms managing US-UK policy risk. Reflects surging demand for integrated advisory presence.

news

Middle East Brands Shift Event Strategy as 2026 Sporting Calendar Intensifies

As the Middle East enters its most event-dense year, brands must shift focus from scale to audience needs. Authentic presence beats dominance.

news

The Cost of IP Negligence: Four Trademark Disputes That Exposed Brand Risks

Nike and Adidas faced major trademark losses in 2025, not from rivals but from their own IP management failures. Four cautionary cases reveal critical risks for Asian brand teams.

news

GeeLark Launches Android 16 Cloud Phones for Social Teams

GeeLark's Android 16 cloud phones help social teams manage TikTok, Instagram, and WhatsApp at scale. Cloud phones address what desktop tools and emulators can't: native mobile-platform compatibility.

news

Healthcare PR Leadership Shift: Client Success Beats Practice Expertise

Lisa Talbot's move to lead Spectrum Science signals a shift: PR agencies now hire for client relationships, not just practice expertise. What this means for APAC leaders.

news

Why B2B Fintech is Betting Big on Sports Culture

Airwallex partners with Arsenal and Spike Lee to reach business buyers through sports culture. A new playbook for B2B fintech brands.

news

Publicis Builds AI Engine in Singapore, Not Just Another Office

Publicis launches AI hub in Singapore to build proprietary marketing tools for Asia. This signals where global agencies are heading.

news

Ad Tech Firm Signals Institutional Scaling With Triple C-Suite Reshuffles

Channel Factory's C-suite reshuffles signal professionalization in contextual ad tech amid APAC's 14.1% digital ad spend growth.

insights

How TSMC and SK Hynix Became AI's Essential Infrastructure

Taiwan and South Korea dominate AI chip supply. Here's why TSMC and SK Hynix control the most critical infrastructure bottleneck in global technology.

brands

How Competitors' Downfall Built Bunnings' Trust Brand

Bunnings topped Australia's trust rankings for nine quarters. But the story isn't about what Bunnings did right—it's about what competitors did catastrophically wrong.

brands

The Functional Drinks Category Lucky Saint Wants to Enter

Lucky Saint moves from alcohol-free beer into functional drinks with an electrolyte lager, targeting post-workout occasions. A brand strategy deep-dive on category expansion and the structural limits of non-alcoholic beverages.

campaigns

Why ShopMy's Human Stylists Reveal the Limits of Affiliate Commerce

ShopMy's curation service reveals affiliate commerce conversion gaps. Critical for Asian brand leaders rethinking creator spending in 2026.