Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
news
Spark Foundry's 'intelligent disobedience' positioning challenges agencies to move beyond predictable data-driven strategies. The Southeast Asia Media Agency of the Year argues cultural relevance and bold creativity deliver competitive differentiation.
news
TikTok Radio debuts across 28 U.S. stations with 25 creator-hosted podcasts, signaling how social platforms are formalizing broadcast infrastructure. CMOs should watch this platform convergence model already scaling in Asia.
news
Australian wealth manager LongView appoints RCJ to drive brand and performance media for HomeFlex. The shift signals how APAC wealth firms are moving beyond events toward measurable client acquisition at scale.
news
Paramount ANZ consolidates sales leadership post-Skydance merger, with Rod Prosser stepping down after 15 years. The restructure tightens global oversight of regional advertising operations.
news
Private Media CEO Will Hayward departs after five years with successor already identified. His planned exit contrasts with APAC's trend of reactive leadership changes.
news
Australian agency Special restructures to place social at the center of all operations. New National Head of Social role signals broader APAC shift toward integrated, audience-first agency models.
news
Disney expands F1 partnership with Shanghai Disneyland activation, naming Minnie Mouse and Daisy Duck as F1 Academy ambassadors. The collaboration signals major consumer brand momentum around women's motorsport.
news
Wondrlab appointed as Audi India's communications partner, shifting luxury marketing toward integrated platform-first strategies. A trend reshaping how Asian luxury brands engage consumers.
news
JCDecaux secures 14-year Melbourne Tram contract with major digital expansion. Programmatic DOOH rollout across CBD and suburbs gives Asian brands access to 200M annual passenger trips.
news
Qualtrics claims top spot in 2026 Gartner Magic Quadrant for Voice of Customer platforms for the fifth consecutive year, outranking Salesforce, Adobe, and Oracle on both evaluation axes.
news
Nova's newly launched Sydney breakfast show faced immediate crisis when co-host Tim Blackwell was served an interim AVO, forcing the network to navigate legal complications during its advertiser showcase.
news
Two Australian platforms are disrupting traditional news distribution in Asia with AI-driven production and alternative revenue models. Here's why media planners should pay attention.