insights
Tencent Controls the Platform. Indonesian Creators Get Exposure.
Indonesian creators gain esports exposure through MOONTON-Tale X partnership, but Tencent's platform control leaves IP rights and revenue sharing unclear.
brands
Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
news
Mars Rolls Out Gemini Enterprise to 65,000+ Employees in AI Platform Overhaul
Mars rolls out Google Cloud's Gemini Enterprise to 65,000+ global employees, unifying fragmented AI tools across operations. The consolidation centralizes enterprise search and AI assistant access for marketing, sales, and R&D teams.
news
Why Brand Safety on YouTube Has Become Impossible to Guarantee
YouTube's enforcement is unpredictable and fast. Creators get banned, campaigns disappear overnight. Asia's regulators are raising joint liability stakes.
news
Markable Opens Creator Tools as Social Commerce Hits US$100B
Markable democratizes creator tools as social commerce hits $100B. Why affiliate infrastructure commoditization matters for brand teams.
news
Publicis Opens Singapore AI Hub With Government Backing
Publicis Groupe launches AI Development Hub in Singapore with government backing. New roles and capabilities, not automation cuts. How this shapes regional marketing.
news
Tanishq Rewrites the Akshaya Tritiya Playbook With a Chef, Not a Gold Price
Tanishq's Akshaya Tritiya campaign decouples jewelry from gold-price storytelling, signaling a strategic pivot toward emotional and craft-led narratives in luxury marketing.
news
Canva Hires Former Coles Data Chief as Enterprise Push Accelerates
Canva hires Coles data expert for enterprise push. With AI 2.0 and marketing automation acquisitions, it's building unified campaign infrastructure for Asia's CMOs.
news
Inside WPP's Hidden Restructure: What the ANZ CEO Title Means
WPP elevates Rose Herceg to ANZ CEO as the Elevate28 restructure reshapes regional leadership and holding company strategy.
news
Pixazo Consolidates AI Video and Image APIs Under Single Key
Pixazo consolidates Seedance 2.0 and GPT Image 2 under a single API key. Reduces vendor fragmentation and integration overhead for developers.
news
Vinyl Group Misses Profitability Target Again as Q1 Cash Burn Hits A$2.7 Million
Vinyl Group's Q1 2026 cash burn of A$2.7 million and delayed integration challenges reveal why acquisition-driven growth strategies collapse. A stress test for APAC media leaders.
news
Why Cannes Lions Now Values How Brands Build Over What They Make
Cannes Lions 2026 shifts from judging individual campaigns to rewarding how brands build creative capability. A critical signal for Asian marketing leaders investing in organizational strength.
news
Mocean Bets Its Future on Erasing the Line Between Entertainment and Advertising
Mocean's leadership overhaul and new See Change operating model signal an industry shift as holding companies rebundle creative and media under unified structures.