News
ARN Promotes Donna Gordon to CMO as Audio Transformation Accelerates
ARN elevates Donna Gordon to CMO as it pivots into multi-platform entertainment. A look at what the role means in an audio market shifting to digital and live experiences.
brands
Profiles, interviews, and performance stories of leading and emerging brands operating in Asia.
News
Philips Elevates Comms Chief as Healthcare Faces AI Reckoning
Healthcare's biggest names are elevating communications to the C-suite as AI reshapes patient discovery and regulatory trust. Philips' appointment of Steve Heywood as SVP signals a broader shift.
News
Open-Source AI Agent Bridges Paid Media and CRM Data Gap
Buddy, an open-source AI agent, now closes the attribution gap between Google Ads and CRM platforms. The first unified system to manage both paid media and sales data under one permission architecture.
News
Dynamiks Launches Salesforce AI Agent as APAC Enterprises Race for CRM Intelligence
Dynamiks launches a Salesforce AI agent that delivers pipeline intelligence and deal velocity metrics in minutes. How it competes with Agentforce 360 in Asia's growing CRM intelligence market.
News
Cheil Launches 17 AI Tools to Reshape Agency Business Model
Cheil launches 17 AI tools as 60% of marketers cut agency spending. Agencies owning software win; those without compete on vanishing margins.
News
Why Matrimony.com Ditched Its Agency for Data-Driven Media Strategy
Matrimony.com consolidated its media business with Havas Media India, betting on AI-powered consumer intelligence and integrated planning across India's most complex regional brand ecosystem.
News
Skan AI Launches ABCF Framework for Enterprise AI Agent Operations
Skan AI launches the Agentic Business Context Foundation (ABCF), a framework designed to capture operational knowledge that AI agents miss when trained on documentation alone.
News
Amazon Enters NRL Broadcast Bidding Race for 2028
Amazon enters Australia's NRL broadcast bidding war. How streaming giants are reshaping sports rights across Asia-Pacific.
News
CT Corp Joint Venture Signals New Model for SE Asia Entertainment
PK Entertainment Group partners with CT Corp to build K+ Entertainment, signaling a shift toward integrated entertainment ecosystems in Southeast Asia.
News
Thai Soap Brand IngOn Turns Leftover Bar Habit Into Competitive Edge
Thai soap brand IngOn turns the universal habit of pressing leftover bars into new soap into a competitive advantage. A breakdown of how product insight becomes campaign positioning.
News
Samsung Ads Partners with Eyeota to Add Precision Targeting in Southeast Asia
Samsung Ads partners with Eyeota to bring data-driven precision targeting to connected TV in Southeast Asia. CMOs now have TV-based audience segmentation rivaling digital platforms.
News
Twitch Viewbot Fraud Hits $4.8B: How Brands Misallocate Creator Budgets
Global creator fraud hits $4.8B as 80% of top Twitch streamers show viewbotting signs. How brands can protect marketing budgets through better measurement.