Deep dives into standout brand activations, creative ideas, and strategy breakthroughs in Asia.
news
Xiaomi ditches specs for storytelling: A celebrity chef-led campaign shows durability through performance, not feature lists. How brands are rethinking product advertising for skeptical audiences.
news
Holland & Barrett's 'Back Your Body' campaign lifted brand awareness from 1% to 18% in just 10 days using coordinated TV, digital, and social channels. A case study in multi-channel media synergy.
news
MENA agencies are winning major international awards, signaling that regional creative work now competes head-on with Western firms.
news
As the Middle East enters its most event-dense year, brands must shift focus from scale to audience needs. Authentic presence beats dominance.
news
Gerety opens its judging process with jury insight panels and a 1,000-exec screening reel, changing how agencies benchmark against global creative standards.
news
Airwallex partners with Arsenal and Spike Lee to reach business buyers through sports culture. A new playbook for B2B fintech brands.
insights
Traditional marketing funnels are broken. New data shows 86% of consumers abandon linear paths. Here's why your attribution model is costing you millions.
insights
Google AI Overviews now dominate 25% of searches, yet 73% of ranking brands get zero mentions. APAC marketers must shift from click metrics to AI visibility or lose buyers entirely.
brands
Lucky Saint moves from alcohol-free beer into functional drinks with an electrolyte lager, targeting post-workout occasions. A brand strategy deep-dive on category expansion and the structural limits of non-alcoholic beverages.
campaigns
ShopMy's curation service reveals affiliate commerce conversion gaps. Critical for Asian brand leaders rethinking creator spending in 2026.
insights
Schools are chasing TikTok followers to solve enrollment decline, but the real crisis is demographic. Gen Z trusts teachers, not brands and social media marketing can't reverse plummeting birthrates.
insights
Floyi's topical authority audit is a lead generator for paid tools. Behind the framework's authority claims lies a business model that benefits established brands most.