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Survey: B2B Buyers Reject AI Hype, Demand Proof
B2B buyers demand proof, not AI hype. New research: engineering quality and delivery evidence trump vendor promises. A market shift is underway.
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Data-driven analysis and thought leadership exploring business, cultural, and consumer shifts in Asia.
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37% of Marketers Lose Search Traffic to AI-Generated Results
37% of marketers lost search traffic to AI. Suave and Target lead optimization efforts for AI-powered search engines.
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Fragmented Customer Data Costs Retailers 20-30% Annual Revenue
Fragmented customer data costs retailers 20-30% annually. APAC regulatory deadlines make unified identity resolution both a compliance requirement and competitive necessity.
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Sports Sponsorship ROI Measurement: The 4Ps Framework
76% of marketing execs can't measure sponsorship ROI. Professor Romaniuk's new 4Ps framework tackles the accountability gap plaguing a US$66B market.
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Institutional Capital Breaks OnlyFans Valuation Discount
OnlyFans secures first institutional backing from Packer. The deal breaks the valuation discount and reshapes institutional confidence in creator platforms.
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Why 80% of Enterprise AI Pilots Fail: It's the Data
Gartner names Celonis top process intelligence vendor as 80% of enterprise AI pilots fail. The bottleneck? Poor data context. APAC adoption accelerating.
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Monks Launches AI Tool to Measure Creative Performance in APAC
Monks launches AI tool to measure creative performance at granular level. Live tests show expansive shots drive 61% better engagement for telecom brands across APAC.
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Singapore's Tech Hiring Crisis: 95% of Employers Can't Find AI-Ready Talent
95% of Singapore employers struggle to fill tech roles due to AI skill gaps, not headcount. Discover why upskilling, not recruitment alone, is the real solution.
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Singapore's Tech Hiring Crisis Shifts to Skills Over Degrees
Singapore employers face 95% hiring challenges for tech talent. The government and industry leaders are shifting to skills-based hiring with new programs targeting 1,000 placements to address the AI talent gap.
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The Earned-First Shift: How PR Is Reframing Its Role in Marketing Mix
PR shifts from second-class to central strategy. CommsCon 2026: earned media outperforms paid 4.7x, reframing marketing hierarchy.
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Agentic Media Buying: Hype vs. Reality
Agentic AI agents promise to cut ad intermediaries and boost publisher revenue, but adoption remains tiny. Holding companies own the very middlemen they claim to eliminate.
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WARC 2026: Digital vs Traditional Media Measurement
WARC's 2026 report reveals a split: digital platforms optimize directly on business outcomes while traditional media lag with modeling. CMOs must navigate two distinct measurement landscapes.