news
BCG's Russell Dubner Wins 2026 Top PR Award
Russell Dubner's win signals that AI fluency is now essential for C-suite communications roles. His center-of-excellence model at BCG shows how to transform PR workflows with AI-enabled tools.
insights
Data-driven analysis and thought leadership exploring business, cultural, and consumer shifts in Asia.
news
Vietnam's Tungsten Monopoly Challenge: The AI Supply Chain Crisis
China's tungsten export controls created a supply crisis. Vietnam's Nui Phao mine is now critical for non-Chinese tungsten sourcing in AI infrastructure.
news
CRM Becomes Operating System, Not Marketing Tool
CRM evolved from contact database to AI orchestration engine. Platforms unify signals from commerce, loyalty, and service channels.
news
Why Marketers Should Care About HP's Device-Native Ad Pitch
HP becomes a media company with device-native ads on 100M laptops. Asian CMOs must decide if this ad format belongs in their media plan.
guides
The Complete Guide to First-Party Data Activation: From Consent to Revenue
Master first-party data activation across Singapore, PIPL, and PDPA. Learn the five-step framework CMOs need to build trust-first programs and unlock 8x ROI.
insights
When 86% of Consumers Abandon the Funnel, So Should Your Strategy
Traditional marketing funnels are broken. New data shows 86% of consumers abandon linear paths. Here's why your attribution model is costing you millions.
insights
How TSMC and SK Hynix Became AI's Essential Infrastructure
Taiwan and South Korea dominate AI chip supply. Here's why TSMC and SK Hynix control the most critical infrastructure bottleneck in global technology.
brands
How Competitors' Downfall Built Bunnings' Trust Brand
Bunnings topped Australia's trust rankings for nine quarters. But the story isn't about what Bunnings did right—it's about what competitors did catastrophically wrong.
insights
APAC Brands Are Winning Google—And Losing AI Search
Google AI Overviews now dominate 25% of searches, yet 73% of ranking brands get zero mentions. APAC marketers must shift from click metrics to AI visibility or lose buyers entirely.
campaigns
Why ShopMy's Human Stylists Reveal the Limits of Affiliate Commerce
ShopMy's curation service reveals affiliate commerce conversion gaps. Critical for Asian brand leaders rethinking creator spending in 2026.
insights
Gen Z Trusts Teachers, Not Brands: Why School TikTok Flops
Schools are chasing TikTok followers to solve enrollment decline, but the real crisis is demographic. Gen Z trusts teachers, not brands and social media marketing can't reverse plummeting birthrates.
news
Meta Dumps Nvidia, Bets Big on Amazon Chips for AI
Meta signed a multibillion-dollar deal with Amazon for Graviton5 chips, signaling a strategic shift away from Nvidia dependency. For CMOs, this reshapes AI infrastructure costs and vendor negotiations across the industry.