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Why Better AI Safety Systems Lead to More Failures
Companies with the most mature AI safety controls roll back agents at higher rates. Sinch research reveals the guardrail tax consuming enterprise engineering teams managing AI in production.
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Data-driven analysis and thought leadership exploring business, cultural, and consumer shifts in Asia.
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AI Agents Now Control 15% of US Ecommerce—CMOs Must Act Now
AI agents now control 15% of US ecommerce. APAC adoption is accelerating—CMOs must restructure product data for AI visibility.
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Why Metadata Matters More Than Creative in AI Search 2026
AI systems ignore poor metadata regardless of creative quality. Here's why metadata governance is now the foundation of brand visibility in AI-powered search.
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GEO Measurement Flawed: AI Brand Testing Fails Beyond First Prompt
Single-prompt GEO testing captures only the least informed moment of buyer research. Data shows 70% of brands disappear between responses, making most visibility dashboards measurement theater for CMOs.
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How OOH Advertising Is Sold Doesn't Match How Audiences Actually Move
Out-of-home advertising sales don't match how audiences actually move through cities. What this means for brands building connected campaigns across Asia.
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Google's New AI Agents Cut Off 61% of Organic Search Traffic
Google's AI Agents cut organic clicks by 61%. APAC marketers must shift from search ranking to AI representation to stay visible.
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Vistar Study: 3D Creative Drives 67% Awareness Lift in Digital Ads
Vistar found 3D digital out-of-home ads drive 67% higher brand awareness. Media planners targeting over-50s see the biggest impact—here's what the data shows.
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APAC HR Leaders Overestimate Employee AI Readiness, Report Finds
New Cornerstone research reveals APAC HR leaders overestimate employee AI readiness by up to 46 percentage points. A management problem driving organizational risk.
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Video Call Deepfakes Cost Arup $25M in Single Fraud
An Arup employee transferred $25M after a deepfake video call impersonated her CFO. The incident exposes how organizations treat video calls as identity verification when they're not.
news
Video Call Deepfakes Cost Arup $25M in Single Fraud
An Arup employee transferred $25M after a deepfake video call impersonated her CFO. The incident exposes how organizations treat video calls as identity verification when they're not.
news
Bing Reaches 1B Users as Search Becomes AI-Driven Decision Infrastructure
Bing hits 1 billion users as AI platforms reshape how consumers research and decide. Search is no longer where buying journeys start—it's where they get confirmed.
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AI Shopping Agents Threaten $38B Retail Media Market
AI shopping assistants are disrupting retail media networks worth $38B. Retailers are pivoting to AI platforms and physical stores while grappling with unsolved attribution problems.