Timely updates on marketing, media, and communications developments in Asia.
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AUSTRAC orders external audit of Airwallex over transaction monitoring failures in cross-border operations. Compliance gaps are now a critical scaling challenge for fintech expansion.
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Brand USA hires Walshe Group to reverse ANZ tourism declines using mega-events like FIFA 2026. CMOs should note how destination marketing leverages cultural moments to drive high-value traveler acquisition.
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RHB Bank ditches prosperity messaging for social impact storytelling in CNY campaign. CMOs, take note: purpose-driven narratives are winning over aspirational wealth imagery.
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Wondrlab appoints adtech veteran Shidush Contractor as Influencer COO, signaling agencies need leaders who blend talent management with data-driven optimization as creator ad spend hits $37B globally.
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Vietnam's $82K fines on TikTok and Zalo signal stricter data consent enforcement. Platforms must redesign consent mechanisms or face market access restrictions.
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JCDecaux promotes three internal execs to lead ANZ sales, product, and strategy. Internal promotions signal confidence in institutional knowledge as OOH competition intensifies.
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Australia's visitor economy hits $233B by 2030 as China leads APAC recovery. CMOs must localize campaigns across 16 markets with distinct travel behaviors.
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WPP retires Hogarth, launches unified WPP Production with £300M investment. CMOs must understand how this consolidation streamlines production workflows and AI-powered content creation across markets.
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63% of Asian marketers are shifting budgets to CTV and digital video, but fragmented tech stacks are blocking AI execution. Here's what's actually working.
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René Migliore exits 303 Perth after 14 years as agency shifts to dual-leadership model. What this means for regional agency stability in Asia-Pacific.
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INVNT elevates Sarah Bailey to APAC creative director as luxury brands demand culturally-informed experiential marketing across Asia.
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Vinyl Group's market cap now exceeds ARN's KIIS network, signaling investor skepticism about traditional radio's future as digital platforms dominate Asia-Pacific media spending.