news
APAC Labels Assess Brand Risk as AI Music Clones Spread
AI music clones are flooding Spotify and Apple Music, forcing APAC brands to assess IP and reputation risk as platforms struggle to prevent fraud.
news
Timely updates on marketing, media, and communications developments in Asia.
news
Sony’s 49% Stake in YeaH1 Label Signals a New Way to Scale in Vietnam
Sony takes 49% of Vietnam's YeaH1 Label to scale digital music across Southeast Asia. Here's why this partnership model matters for your expansion strategy.
brands
Why VinFast’s Indonesia Plant Matters for Its Regional Brand Positioning
VinFast's $1B Indonesia plant transforms it into Southeast Asia's EV export hub, challenging Chinese and Japanese rivals in the region's fastest-growing market.
news
Publicis Taps Former Edelman APAC Strategist to Lead Vietnam Growth
Publicis Vietnam taps Edelman's Huw Gildon as CSO to unify strategy across creative, media, and PR. Vietnam's 7.5% digital ad growth is forcing CMOs to prioritize the market.
news
Coda Unveils New Global Leadership Team After Completing Recharge Acquisition
Coda merges with Recharge to create a $1.75B global payments giant, consolidating Asian and European operations under Singapore leadership. Here's why the deal signals fintech's cross-border consolidation trend.
news
McCann Singapore Absorbs MullenLowe in Strategic Post-Acquisition Merge
McCann Singapore absorbs MullenLowe in strategic post-IPG merger, combining digital expertise with global network to compete with WPP and Publicis in Southeast Asia.
news
Havas Media China Bets on Joanne Zhou To Win Asia’s AI-Powered Market
Havas China promotes Joanne Zhou to lead AI-powered media strategy across Greater China, betting on localized AI tools to compete with GroupM and Publicis in Asia's digital advertising race.
news
Edelman Taps New Leaders To Power Vietnam Growth and APAC Strategy
Edelman appoints Vietnam MD and APAC strategy chief to drive regional expansion and coordinate cross-market growth in 2025.
news
YouTube Shorts Update Forces Asian Brands To Triple Output Overnight
YouTube Shorts' algorithm now buries videos older than 30 days, forcing Asian brands to triple weekly output or lose visibility entirely.
campaigns
Suntory’s -196 Mystery Gets Solved in Droga5’s Surreal New Films
Suntory finally reveals what -196 means in Droga5's surreal new films, turning three years of consumer confusion into a viral storytelling moment that educates while entertaining.
news
Netflix’s Bid for HBO and Warner Bros. Could Reshape Streaming in Asia
Netflix's $60B Warner Bros. bid could reshape Asian streaming by consolidating HBO and studio content. CMOs must prepare for major licensing shifts across India, Southeast Asia, and beyond.
news
Why Hepmil Sold to Publicis Instead of Raising Again
Hepmil's founders chose a Publicis exit over Series B funding, citing M&A execution risks. A cautionary tale for Southeast Asian startups as venture capital dries up.